Cashback for consumers is still one of the most effective promotional strategies in the marketers' toolbox. We've got an update on the latest cashback programs, companies and how they're wooing consumers to buy.
Writing in Fortune, Phil Wahba expects to see desperate department stores and anxious retailers as he looks at prospects for Macy's, Gap, Target, Walmart, Barnes & Noble and more. Edwin Choi of CellularOutfitter shares his predictions for e-commerce in the new year including: customer personalization, mobile video consumption, cross channel marketing and Snapchat marketing.
Fresh into the New Year, we have a few 2016 retail reflections and a look at what's ahead in retail in 2017. Adobe said final year-end US e-commerce sales hit $91.7 billion, up 11% over 2015 and comprised 9% of $1 trillion in total retail sales.