Cashback for consumers is still one of the most effective promotional strategies in the marketers' toolbox. We've got an update on the latest cashback programs, companies and how they're wooing consumers to buy.
If you think US e-commerce is competitive, you haven't seen anything like the India e-commerce market. From heavy losses and intense competition to demonetization and the impact of write-downs on valuation, it's a shark tank. Our news roundup takes you inside.
We look at where Walmart is today, where it's going in-store and online, and how it's doing in the digital battle to defend itself from Amazon. The biggest Walmart news is uber-investor Warren Buffett divesting $900 million of Walmart shares.