Preliminary results are in for Black Friday sales and online hit a record $3.34 billion in sales, according to Adobe Digital Insights. Black Friday sales soared by 21.6% but some e-commerce websites, including Macy’s, were down briefly causing consumer frustration and lost sales. Online sales exceeded $1 billion on 23 of 24 days in November, prior to Black Friday. Mobile mattered, generating 57% of visits and an impressive 40% of sales, according to Adobe.
Thanksgiving Day online sales exceeded $1.15 billion from more than 21 billion website visits tracked by Adobe. While Target and Kohl’s had record online Thanksgiving Day sales, the final e-commerce sales tally of $1.93 billion was just short of the predicted $2 billion by Adobe. After closing for Thanksgiving Day, Mall of America, America’s largest shopping center opened to big crowds on Black Friday. In Japan, Toys “R” Us, Gap and retail giant Aeon launched black Friday sales for the first time.
2016 Holiday Shopping: Up-To-The-Minute Data From ADI
Adobe Digital Insights has totaled Black Friday performance, which resulted in an incredible $3.34B in online sales with a 21.6% year-over-year growth rate (Up $290M over the predicted $3.05B and 11.3% year-over-year growth). Black Friday has made history as the first day to ever generate over a billion dollars in online sales from mobile devices ($1.2B total, 36% of total sales for the day and an increase of 33% YoY).
Conversion rates spiked in the late hours of Black Friday as consumers took advantage of the great online deals. Desktop averaged 5.5%, tablets averaged 4.6%, and smartphones averaged 2.4%. Email also surged as a key contributor of sales (17.8%, up 2.8% pct points from the holiday average) as retailers sent messages urging consumers to not miss out on Black Friday deals before it was too late. Final out of stock rates surged to 10.5% (up 1.9% over Thanksgiving) but were still 1.5% percent lower than last year (12%). Via cmo.com
Black Friday web sales soar by 21.6%
Online retailers have plenty to be thankful for today after deal-seeking shoppers pushed Black Friday web sales to unexpected heights.
Web sales totaled $3.34 billion for the day, up 21.6% from the day after Thanksgiving last year, according to the Adobe Digital Insights unit of marketing and analytics software provider Adobe Inc. That total exceeded Adobe’s projection of $3.05 billion in Black Friday e-commerce sales by $209 million.
Mobile sales exceeded $1 billion for the first time in a single day, Adobe says, reaching $1.2 billion, more than a third of sales. Via internetretailer.com
UPDATE: Mobile shoppers fuel surging Black Friday online sales
Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.
Thanksgiving Day online sales totaled $1.93 billion, showing growth of 11.5%, Adobe reported. Mobile sales alone reached $449 million between midnight and 5 p.m. Thanksgiving Day, a 58% year-over-year leap.
Total online sales for the month of November surged to $29.09 billion by Black Friday morning, showing 4.7% online sales growth for the period, Adobe adds. Online sales exceeded $1 billion on 23 of 24 days this month. Via retaildive.com
5 Takeaways From Black Friday 2016 | Inc.com
Black Friday: a tradition for many of us, and a perverse curiosity for the rest. Ultimately, though, it’s an interesting bellwether of what’s going on in the U.S. economy. Here’s what we learned this year:
1. Online sales up … sites weren’t (always).
This year, sales from ecommerce hit a record-breaking $3 billion. The fact that sales were pretty significant shouldn’t be a surprise to anyone, but yet they did manage to catch some retailers by surprise. To be fair, this happens every year. In 2014, it was Best Buy; last year, Target and Neiman Marcus experienced issues. This year, Macy’s fell culprit; during the mid-part of the day, site visitors were greeted with a “temporary shopping jam!” message, leaving many irate complaints on Twitter.
Lesson to be learned: if you’re an ecommerce retailer, make sure to stress test your website to the extreme. It’s far better to invest in testing than to lose hundreds or thousands of transactions, wouldn’t you agree? 5 Takeaways From Black Friday 2016 | Inc.com
Macy’s website can’t keep up with spike in traffic
Shoppers trying to navigate Macy’s website hit a road block Friday afternoon, as an overflow of traffic caused a “temporary shopping jam.”
A message popped up telling shoppers that they should wait roughly 10 seconds, then refresh their browser, to enter the site. Once the page was reloaded, however, another glitch prevented some customers from adding items to their carts.
The issues came up on what is seen being one of the largest days of the year for online sales. Digital revenues are expected to rise 11.3 percent on Black Friday to $3.05 billion, according to Adobe Digital Insights.
The flub is the latest in a series of issues on bricks-and-mortar retailers’ websites. Last year, Target suffered a high-profile slowdown that prevented shoppers from checking out; the year before, Best Buy had issues. Via cnbc.com
Thanksgiving Day Online Sales Exceed $1.93 Billion
U.S. consumers hit their mobile devices and laptops to shop on Thanksgiving Day, racking up sales of over $1.15 billion. That online sales tally marked a 13.6 percent increase over last year’s holiday, according to data from Adobe Systems, which analyzed data from 21 billion visits to retail websites.
Of that $1.15 billion, a record $449 million in revenue came from mobile devices — $322 million from smartphones and $127 million via tablets — 58.6 percent more than last year. Thirty-nine percent of the purchases made yesterday were made from mobile devices. Via mytotalretail.com
Online spending falls short of expectations on Thanksgiving
As major retailers including Target and Kohl’s raked in record online sales on Thanksgiving Day, it wasn’t enough to lift industry-wide digital revenues as high as one forecast had anticipated.
Online sales rose 11.5 percent on Thanksgiving, to $1.93 billion, according to Adobe Digital Insights. That was just shy of the $2 billion the firm was expecting, as steep morning discounts and a larger-than-expected increase on Thanksgiving Eve revenue contributed to the shortfall.
Wednesday’s online sales shot 19 percent higher year-over-year, to $1.57 billion. That was $92 million above Adobe’s prediction, as retailers kicked off Black Friday sales early. Adobe Digital Insights measures 80 percent of online transactions from the top 100 U.S. retailers.
“Early morning Black Friday shopping is off to a strong start,” Tamara Gaffney, principal analyst and director of Adobe Digital Insights, said in a statement. The day had brought in $490 million by 8:30 a.m. Eastern. Via cnbc.com
Mall of America’s refusal to open on Thanksgiving boosts Black Friday
Mall of America, the biggest shopping mall in the US, shut its doors on Thanksgiving Day for the first time in five years.
The mall said it wanted to give the holiday back to families by letting employees take the day off — and now that decision appears to be paying off.
The mall is “jam-packed,” according to Deloitte retail specialist Whitney Young, who has been at the Bloomington, Minnesota, shopping center since 5:30 a.m. Friday. The parking lot was full when she arrived and “traffic has been gaining ever since,” she told Business Insider. The rush of shopper traffic is surprising, she said, considering predictions that store traffic would fall on Black Friday as more and more people shop online for the holiday. Via businessinsider.com
Major Japanese retailers hold ‘Black Friday’ Christmas sales
Sales to replicate the “Black Friday” shopping frenzy in the United States have kicked off in Japan, with some major retailers taking part for the first time.
Toys “R” Us, Gap and retail giant Aeon launched sales on Friday.
Just before midnight Thursday, more than 200 customers flocked to Aeon’s shopping mall in Tokyo’s Shinagawa Ward for a countdown event for a three-day sale in which tops and women’s umbrellas are being sold at ¥100, excluding tax. Aeon also offered discounts of up to about 50 percent on 500 items ranging from bedclothes and clothing to home electronics. Via The Japan Times
Cyber Monday sales results Wednesday
That’s a wrap for our Black Friday sales coverage. We’ll have Cyber Monday sales results in our next issue on Wednesday.