There shouldn’t be any post-Cyber Monday blues according to many experts as estimated sales were up nicely, year over year. Mobile also was a big factor as consumers researched prices and reviews as well as bought using mobile devices. Adobe said sales online were 16.2% over last year. Adobe also reported that online sales still only total 7% of total retail sales for the year – small but growing. IBM Watson cited a 17.3% increase in Cyber Monday sales, and an average order of $126.87. IBM Watson also said 44% of website traffic came from mobile devices. Sales for the entire Thanksgiving weekend including cyber Monday were estimated at $11.11 billion by Adobe.
Despite record e-commerce sales, online shoppers at Target found they were waiting in line to buy online as the retailer struggled with volume. Catchpoint reported other retailers suffering e-commerce failures included HP, Newegg, Saks, Jet.com, Victoria’s Secret, Foot Locker and Shutterfly. PayPal also suffered several outages during the key cyber Monday sales period.
A timely glimpse at ecommerce habits and numbers
Adobe also shared some stats for Cyber Monday, which was the biggest online commerce day in the U.S. ever, it says:
– Strong growth: E-Commerce revenue was up 16.2% over Cyber Monday 2014
– Orders grew 14.7% and Average Order Value (AOV) was up 1.3%, indicating a less promotion-driven Cyber Monday than last year
– 26.9% of online sales were placed on mobile (phones + tablets), up from 23% on Cyber Monday 2014
– Over three quarters of all mobile orders (75.6%) were made on Apple devices, while only 24.2% happened on Android devices
– Email marketing was the primary channel driving online sales, accounting for 22.1% of transactions
– Facebook, Twitter, and Pinterest, etc. only drove 1.5% of sales. Via webpronews.com
Cyber Monday: What happened on the biggest e-commerce sales day ever
After a big Black Friday weekend full of digital sales, consumers turned again to their computers and smartphones to indulge in holiday discounts on Cyber Monday. And they did it in a big way, too.
By 8 p.m. last night, Adobe said Cyber Monday sales were on track to reach $2.98 billion, making it the biggest sales day ever for e-commerce. Although online purchases still represent only about 7% of total retail sales over the year, the rapid growth of online sales during the holiday season and beyond has made e-commerce a big priority for many traditional brick-and-mortar retailers this year. Via retaildive.com
Cyber Monday Sales Hit $3 Billion; Target’s Site Overwhelmed 12/01/2015
Cyber Monday finished strong, with Adobe estimating a 12% gain to a record $2.98 billion. And for the full holiday weekend, it says online sales jumped 15% to $11 billion. IBM Watson is reporting an even stronger day, with a 17.3% increase in Cyber Monday sales, and an average order of $126.87.
An impressive amount of those sales came from mobile, which IBM says made up 44.7% of the day’s online traffic, a 16.9% rise from last year. And 27% of all online sales came from mobile devices, a gain of 32.6% from 2014. Adobe says sales were so brisk that out-of-stock rates hit an all-time high, with 13 out of 100 product views showing an out-of-stock message. That’s about twice the normal rate, with Star Wars figures and video game bundles (PS4 Disney Infinity and Battlefront Bundles), Xbox One Fallout 4 and Halo Bundles, and Lego Star Wars Advent Calendar among the hardest to find. Via mediapost.com
Mobile brightens Cyber Monday with 50% of traffic, 30% of sales
Mobile traffic and sales continued a hot streak on Cyber Monday as holiday shoppers fit gift buying into daily commutes and work breaks. While consumers headed back to work on Monday after the long holiday weekend, they still had shopping on the mind, with Adobe reporting significant sales volumes by 10 a.m. ET yesterday, suggesting that many consumers were shopping from their phones in bed or during their commute. Cyber Monday is expected to bring in approximately $3 billion in sales, which would make it the biggest day ever for online shopping.
“With most deals starting late Sunday night or in the early hours of Monday morning the smartphone is the device of choice for shoppers during these hours,” said Maya Mikhailov, co-founder and chief marketing officer of GPShopper. “We have seen and continue to see record numbers this year with our client app visits and purchases.” Via mobilecommercedaily.com
Cyber Monday sales top $3 billion, beat forecast
Robust online sales late in the day helped push Cyber Monday revenues to more than $3 billion for the first time, setting a record for a single day of online sales that also topped expectations. According to the Adobe’s Digital Index, total online sales on Cyber Monday rose 16 percent from last year, to $3.07 billion. The software company had predicted the sales event, which is traditionally the largest online selling day of the year, would rise just 12 percent, to right around $3 billion.
Sales for the five-day period starting on Thanksgiving totaled $11.11 billion, 2.4 percent more than the expected $10.85 billion and 17 percent more than last year, Adobe said. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Via cnbc.com
Target Shoppers Wait in Line, Online, on Cyber Monday
What happens when shoppers flock to a store en masse? They wait in line—which is exactly what many are doing at Target today, except they’re waiting in line online.
For Cyber Monday, the megastore is offering 15% off of any items online to all shoppers. The only problem: Target’s site couldn’t quite handle the influx of traffic drawn by such a deal. Some shoppers vented their frustration on Twitter. As #targetfail catches on, Target, of course, is trying to stay positive—and has been responding to some tweeters in kind. Via wired.com
Target website crashes on Cyber Monday
Upscale retailer Neiman Marcus’s website was unavailable most of Friday, according to Catchpoint. Other websites that have faced outages since early Thursday include L Brands Inc’s Victoria’s Secret and Foot Locker Inc, Catchpoint said.
About 121 million shoppers planned to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year, according to the National Retail Federation. Via torontosun.com
Cyber Monday Beat Forecasts With A Record $3.07 Billion In Sales, 26% From Mobile Devices
Mobile has played a larger role than ever during this busy holiday shopping season. For instance, though Walmart.com won’t break out its mobile sales figures by day, it did say that during the five-day stretch from Thanksgiving through Cyber Monday, nearly half of online orders were placed using mobile devices – that’s double what the retailer saw just last year, we’re told. In addition, mobile accounted for a whopping 70 percent of Walmart.com’s online traffic…
Catchpoint Systems, which was tracking site availability on Cyber Monday, also noted that other sites experienced problems throughout the day and in some cases the weekend, too, including HP, Newegg, Saks, Jet.com, Victoria’s Secret, Foot Locker and Shutterfly. Via techcrunch.com
PayPal Gets Off to Rocky Start on Cyber Monday
PayPal experienced an outage on Cyber Monday, the second day in a row during what is the busiest time of year for most online merchants. The problem began after 8:30 am ET and appeared to be over within an hour.
A PayPal spokesperson provided EcommerceBytes with the following statement at midday on Monday. “Earlier today, PayPal experienced a brief, intermittent interruption in our service. We have resolved the issue and customers can pay with PayPal on Cyber Monday.” Via ecommercebytes.com
More e-commerce holiday sales reports ahead
While these are just preliminary sales results for Cyber Monday, we will have more substantial data to share later in the week. Stay tuned for more cashback industry and e-commerce news you can use.