We continue our regular holiday shopping sales updates with this roundup report, online and off-line, in North America and the UK. Amazon is gaining the most shopper attention this holiday season according to research from Kantar Media, Millward Brown Digital and social media intelligence platform Unmetric. Record holiday e-commerce shipments boosted FedEx revenue to $12.45 billion, 4.3% from the previous year. Many retailers including Macy’s and Walmart, offer free shipping though minimum value varies and shifts depending on competitors. A Brandwatch report says Victoria’s Secret and Amazon are dominating social media and online chatter among shoppers.
VoucherCodes.co.uk and the Centre for Retail Research (CRR) predict UK shoppers will spend more than £6 billion ($8.9 billion) on the final six days of Christmas shopping, up 24% from last year. 2015 will be remembered as the year of mobile holiday shopping. Black Friday/Cyber Monday mobile sales grew 25.7% over last year according to IBM. Foursquare, a local search and discovery app, says Super Saturday attracts more shoppers than Black Friday and NerdWallet has some tips for last-minute bargains. USA Today reports retailers are offering last-minute pre-Christmas sales to get shoppers into stores for last-minute shopping. Got your holiday shopping done yet? Now would be a good time!
It’s Amazon and no one else at the center of shoppers’ attention
Amazon gobbles online consumers’ share of attention this holiday season, leaving other retailers deep in its shadow. Wal-Mart leads in total advertising spending so far, and its TV ads highlighted the convenience of online shopping, a study finds.
Amazon.com Inc. dominated online shoppers’ attention throughout November and the key, competitive Thanksgiving holiday weekend, a new study finds. The online retailer, No. 1 in the Internet Retailer 2015 Top 500 Guide, captured consumers’ attention and did so with authority, according to a study by research firm Kantar Media, research firm Millward Brown Digital and social media intelligence platform Unmetric. Via internetretailer.com
Record holiday ecommerce shipments boost FedEx Q2 revenue
Average daily ground shipping volume grew 9.4% in the second quarter, primarily driven by e-commerce deliveries, FedEx says. Record-breaking e-commerce demand during the holiday season increased revenue at FedEx Corp. 4.3% year over year in the second quarter, the company reported Wednesday.
FedEx posted revenue of $12.45 billion in the quarter ended Nov. 30, up 4.3% from $11.94 billion in the same period a year ago. The peak holiday season is producing more than double the average daily volume for the year, the company said in an earnings call with analysts, and the high volume of shipments is largely due to growth in e-commerce. In October, FedEx projected a 12.4% jump to 317 million packages delivered between Black Friday and Christmas Eve. The busiest days during the holidays thus far have already exceeded the delivery carrier’s forecasts, Mike Glenn, president and CEO of FedEx Services, said on the call. Via internetretailer.com
Many retailers hold firm on free shipping minimums
For retailers like Macy’s and Walmart, free shipping offers can vary in frequency and duration as the holiday shopping season plays out, but don’t change much. Many other retailers set a minimum order requirement for getting free shipping and stock to it, holding the line on shipping promotions that cut into profits.
Macy’s Inc., No. 7 in the Internet Retailer 2015 Top 500 Guide, sent an e-mail to shoppers promoting free shipping on all online orders over $25 plus an additional 20% off all orders on Black Friday (the day after Thanksgiving). The retailer was still promoting that free shipping threshold today on its home page, but notes the deal ends tomorrow. Macy’s normally requires a $99 order to get free shipping. Walmart Stores Inc. is offering free shipping today without a minimum, but the retailer announced an online order minimum of $50 in October, which it maintained from mid-November to mid-December, according to a study of Top 1000 retailers by Internet Retailer. Via internetretailer.com
Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report
Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch. Victoria’s Secret saw more than 10,000 Twitter mentions in the month of November due to a hoax regarding a 90 percent off sale for Black Friday, which was also the biggest socially discussed shopping day. Apple followed Victoria Secret with more than 6,000 mentions during the same time frame, alluding to the necessity of standout content on social media for brands to gain any traction.
“Participating in an already noisy social conversation is not enough,” said Dinah Alobeid, head of public relations for North America at Brandwatch. “Black Friday is like the Justin Bieber of the retail world, everyone wants a piece of the viral action. Via mobilecommercedaily.com
British shoppers set to spend £6bn ($8.9 billion) across channels in the final run-up to Christmas
A study from VoucherCodes.co.uk and the Centre for Retail Research (CRR) suggests that consumers will spend £6bn ($8.9 billion) over the course of the final six days of the shopping season, with £1.1bn ($1.64 billion) changing hands in-store on ‘Panic Saturday’ alone – equivalent to £2.2m ($3.28 million) for every minute that high street shops are open.
MasterCard SpendingPulse puts total spending for the four days from Saturday December 19 to Tuesday December 22 at £5.9bn, with £1.8bn spent on Saturday alone. It says online orders will be up by 24% over that period, compared to the equivalent period last year. Via internetretailing.net
4 charts that show how mobile won the holiday season
For the first time during Black Friday, more consumers shopped via their digital devices than in-store. But within that trend, there lies an even more telling statistic: Mobile makes up almost half of the projected growth in holiday e-commerce sales, according to comScore.
Mobile traffic and sales on Black Friday — historically the biggest brick-and-mortar shopping day of the year — increased 57% and 36%, respectively, according to IBM. Mobile shopping growth during the holiday has grown rapidly in the last few years, from 3.2% of online sales in 2010 to 36.2% this year. Over the whole Black Friday/Cyber Monday holiday stretch, mobile sales grew 25.7% over the same period last year. While online and mobile sales still only represent a sliver of overall retail sales, these figures show that mobile is the fastest-growing channel for holiday shopping. Via marketingdive.com
Super Saturday Sales 2015: 5 of the Best
Black Friday is not the only big shopping day of the year. The Saturday before Christmas, known as Super Saturday, is also a major day for shopping and deals.
According to data compiled by Foursquare, a local search and discovery app, more shoppers walk through stores’ doors on Super Saturday than on Black Friday. This year Super Saturday falls on Dec. 19. Before you hit the malls, you need to make a game plan. So we’ve scanned the ads to find some of the best Super Saturday deals and sales of 2015. Via nerdwallet.com
Stores prep for crush of last-minute Super Saturday shoppers
Retailers are prepping for a crush of procrastinating shoppers this weekend as the holiday season starts to wind down, and they’re throwing everything from gift card deals to 24/7 store hours to coveted Star Wars toys at shoppers to keep them spending right up until Christmas.
Despite holiday sales starting as early as October, retailers are banking on the fact that many people still have shopping to do. The Saturday before Christmas, dubbed “Super Saturday” by the retail industry, is the second-largest day for sales and traffic in stores behind Black Friday, according to ShopperTrak. And after a season marked by slow store traffic amid a boom in online and mobile spending, retailers are also hoping to get people to shop at physical locations as time runs out to place online orders. Via usatoday.com
2015 Year End Reports
As we approach year end, watch for a collection of year-end reports and highlights of cashback, e-commerce, mobile and retail business intelligence from markets around the globe.