• Saturday , 10 December 2016

Cashback News – Mar 4: Anheuser-Busch and Ibotta serve up cashback and cold beer!

Beer and cashbackA new “preferred partnership” between mobile cashback app developer Ibotta and brewer Anheuser-Busch (A-B) means consumers will be able to enjoy cashback with a cold beer. The new deal promises up to five dollars cashback for Ibotta app users who buy A-B beer brands at grocery and convenience stores.

It’s an innovative program and a sign of more interesting and creative cashback deals to come.

$70 million cashback to users since 2011

Ibotta mobile appIbotta is one of the cashback industry’s most innovative and successful mobile apps for shoppers. Since launching in 2011, Denver-based Ibotta has returned more than $70 million in cashback to its members. The deal gives Anheuser-Busch access to more than 14 million active Ibotta mobile consumers.

Anheuser-Busch brews many of the world’s most popular beer brands, including Stella Artois, Bud Light and Michelob. For Ibotta, the partnership brings a respected international brand and a high-profile partner with lots of creative, marketing and promotion savvy.

Browse, buy beer, get cashback

Anheuser-BuschBuyers browse their Ibotta app for A-B brands. For example, typing in “Budweiser” brings up brand offers and suggests retailers where 21-year or older buyers can pick up a pack of pilsner, bottles of Bud or their favorite offer on promotion.

Buyers simply verify their purchase by scanning a UPC code or snapping a picture of the cash register receipt with their mobile phone.

Ibotta can also push promotional messages, quizzes, surveys, polls and other engagement strategies through their platform.

$3 and $4 cashback promotions

In the initial promotion, beer lovers will get $4 cashback for every two eight-pack 16-oz bottles purchased or $3 for eighteen packs of 12-oz cans or bottles.

App users usually receive cashback within 48 hours after verification by Ibotta and can receive their rebate by Venmo and PayPal, or a merchant gift card.

Consumers get cashback and a cold beer. 

Cold beer, warm data

BudweiserA-B gets access to a valuable, millennial, mobile-savvy demographic and the chance to engage consumers and try out all kinds of creative promotions. 

Retailers, including 7-Eleven, Circle K and others, get motivated buyers looking for a participating store, brand awareness and traffic.

Ibotta’s mobile platform is rich in big data and its partners get engaged consumers, valuable market intelligence and consumer insight.

Ibotta’s agreement with Anheuser-Busch reportedly runs through February 2018 and it seems like a home run for all.

Can cashback for cannabis be just over the horizon in the mile-high city? 

One thing is certain. Cashback promotions are about to get very tasty in the US.

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