• Sunday , 4 December 2016

Cashback News – Nov 2: Nielsen, 14 ecommerce sites in Singapore, Jamaica govt cashback, shopping in the shower, more…

37% shopped online in bedWelcome to your Monday morning Roundup of cashback and e-commerce news from around the world. Let’s jump right in! Nielsen Research looks at what’s clicking with online shoppers as e-commerce develops in India. Tech in Asia takes a fascinating look at 14 e-commerce sites in Singapore. Your favorite online store at the local shopping center? SingPost has plans to offer it to Singapore shoppers. Tech Crunch gazes ahead at what’s on the horizon for the social networking world. Venture Beat shares four game-changing strategies for mobile marketing.

Jamaican government program offers cashback to more than 100,000  government workers. So, could cashback influence the Indian government to cut interest rates? China overtakes the US to as the world’s largest online retail market as e-commerce revenues grossed $439 million last year or 7% of GDP. They bought it where? eMarketer reports 37% shopped online in bed, 26% at work, 24% in the bathroom, 4% in the shower and 2% at funerals. Ever doubted the power of e-commerce?

What Clicks With the Online Shopper?

http://www.nielsen.com/in/en/insights/reports/2015/what-clicks-with-the-online-shopper.htmlLack of credit card penetration, poor infrastructure, etc. for many years hindered the growth of this category. Despite all these challenges, online retailers have been proactive enough to come up with solutions to overcome these hurdles.

Cash on delivery as a concept is unheard of in many markets and has been a big driver for trial. Also, instead of investing in building in-house delivery team, brands have been working on tie-ups with grocery stores, India post etc. to increase their delivery reach. There are many more such examples of innovation and customer centricity which is driving success for online shopping sites and apps in India. What is interesting to note is the emergence of category specific online shopping sites, namely, grocery, jewelry, spectacles and lens, etc. which is also fuelling the growth. Via nielsen.com

14 popular ecommerce sites in Singapore

https://www.techinasia.com/14-popular-ecommerce-sites-singapore/Ecommerce seems like a no-brainer for Singapore. It may be a tiny market, but it boasts a stable economy, astonishing internet and smartphone penetration, and a strategic position smack in the middle of numerous developing economies. Ecommerce is blowing up throughout Southeast Asia, and Singaporean startups have moved to take advantage, even while conquering their home market.

Let’s take a look at some of the most popular ecommerce sites in the country today, some of which have moved beyond the border, and some of which have crossed sea and land to reach Singapore from elsewhere. Via techinasia.com

Singpost Developing Futuristic Shopping Mall to House Online Retailers

http://techcrunch.com/2015/10/28/singpost-is-developing-a-futuristic-shopping-mall-to-house-online-retailers/?ncid=tcweekly_asiaWeeks after revealing plans to use drones to deliver the mail, Singpost — Singapore’s postal service provider — has unveiled another futuristic e-commerce concept, a mall that combines online and offline shopping together under one roof.

The mall (artist’s impressive above) will be located at Singapore Post Centre (SPC) and is scheduled to be completed by mid-2017. The company said it would feature 25,000 square meters of retail space spread across five levels. There’ll be an eight-screen cinema but, most importantly, Singpost envisages the mall being the future of retail — where shoppers can peruse items in store and order them online for delivery to their home. The organization believes that marrying online and offline commerce will benefit both customers and retailers, as it explained in an announcement today Via techcrunch.com

The Next Frontiers for Social Networking

http://techcrunch.com/gallery/the-future-of-social-networking/Back in 2007, after watching Mark Zuckerberg on stage at Facebook Platform announcement, one thing became clear to many; this appearance would one day be remembered as historic as the 1983 Apple Keynote of Young Steve Jobs. Flash forward today, Facebook is a 200 billion dollar behemoth.

But the game is still on, and social networking landscape keeps changing quickly. Twitter is back in the game with Jack Dorsey at the helm. Facebook is no Myspace. It’s on top of its game and is fast at adapting to those changes with its quick pivots (e.g native mobile apps) and multi billion dollar acquisitions such as Instagram and Whatsapp, not to mention futuristic bets such as Oculus VR. But there’s more happening and more to come. Below is a list of things to happen in the social networking world, starting with the most obvious and moving to the most utopian ones. Via techcrunch.com

Four game-changing approaches to mobile marketing

http://venturebeat.com/2015/10/30/four-game-changing-approaches-to-mobile-marketing/According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have increased their spending on Facebook ads alone by 293 percent. This is because mobile app installs are also up by a staggering 346 percent. Rising budgets, increased app usage, and intense competition have compelled marketers to invest heavily.

These developments raise an important question: How can businesses stand out in a crowded, yet crucial, marketing channel? A game-changing approach to mobile marketing is all about covering four key areas. Via venturebeat.com

Over 100,000 public sector workers to benefit from cashback programme

http://www.jamaicaobserver.com/news/Over-100-000-public-sector-workers-to-benefit-from-cash-back-programmeKINGSTON, Jamaica —The country’s over 100,000 government workers are to benefit from cash rewards at select private sector establishments through the ‘Team Jamaica Valucard’ programme. The initiative, launched at the Super Shoppers Fair complex on Washington Boulevard on Friday, will see civil servants being rewarded with cashback benefits whenever they use the card to access goods and services at any of the participating merchants.

The programme, facilitated by the Government, arose out of collaboration between the private sector and the unions representing civil servants, to show appreciation and support to the workers, who agreed to a three-year wage freeze, as part of Jamaica’s economic reform programme. Via jamaicaobserver.com

Online discounts on iPhones and Bibles could signal India rate cuts

http://www.livemint.com/Politics/BJ3ba41ehqR40cjLm74qIL/Online-discounts-on-iPhones-and-Bibles-could-signal-India-ra.html With India’s busiest shopping season in full swing, the country’s fast-growing online retailers are offering steep discounts: 18% on Apple’s iPhone 4s, 30% on a Samsung television, 50% on the Bible. The widely advertised rebates from Flipkart, Snapdeal and Amazon have also caught the attention of some top Indian economists, which are looking at how they affect monetary policy. Ever since the central bank shifted to inflation targeting earlier this year, cheaper goods equal lower rates.

Their premise is that the consumer price index, which doesn’t include online commerce, may be overestimating inflation. This hints that the central bank could relax and continue cutting interest rates, after lowering the benchmark by 1.25 percentage points this year. Via livemint.com

China overtakes US in E-commerce sales: Report

http://www.financialexpress.com/article/economy/china-overtakes-us-in-e-commerce-sales-report/158871/China has over taken the US to become the world’s largest online retail market as its E-commerce revenues grossed USD 439 million last year constituting 7 per cent of its GDP, according to a new report. The internet has become a critical element of China’s economic progress in the past five years, accounting for seven per cent of the world’s second largest economy’s gross domestic product (GDP) in 2014, a percentage point higher than the US, state-run Global Times reported, citing a report issued by China Internet Network Information Centre (CNNIC).

China has exceeded the US to become the world’s largest online retail market, it said as the online retail transactions reached 2.79 billion yuan (USD 439 million) in 2014, one of the key economic achievements of China’s Internet development during the 12th Five-Year Plan period (2011-15). Via financialexpress.com

Mobile Devices Bring Commerce Everywhere…Really

http://www.emarketer.com/Article/Mobile-Devices-Bring-Commerce-EverywhereReally/1013174eMarketer senior analyst Cathy Boyle has called the behaviors associated with shopping on tablets “couch and pillow commerce,” and based on data from MasterCard and Critical Mix, there is at least some kind of pillow-based purchasing going on among nearly two in five digital buyers.

The August 2015 poll of adult digital buyers in North America found that 37% had purchased products digitally while they were in bed. And that was not the only unusual location they had hit the “buy” button from. Nearly a quarter had made digital purchases from the bathroom, and 4% said they had conducted ecommerce from the shower—presumably with the help of a serious protective case. Via emarketer.com

That’s it for today’s Cashback Industry News. We hope you’ll be extra careful when you’re shopping online in the shower! Join us tomorrow for daily news from the world of cashback, e-commerce, mobile, startups and VCs.

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