Cashback News – Nov 3: US holiday retail trends, global ecommerce platforms, China consumers, India Post, Flipkart, app wars…

Cashback News – Nov 3: US holiday retail trends, global ecommerce platforms, China consumers, India Post, Flipkart, app wars…

- in E-Commerce, Mobile, Slider
Mobile app wars in India: Flipkat vs Amazon

Mobile app wars in India: Flipkat vs AmazonWe’ve got global ecommerce news from India, the US and points in between today. In the US, holiday sales are heating up and Multichannel Merchant has three Trends to watch. W3C is taking steps to standardize Ecommerce platforms from around the world. 96% of Chinese online shoppers now buy monthly and most of it’s on mobile. Definitely a trend to watch.

India Post sees the potential money in same-day delivery, test driving it in several cities. Look out Flipkart and Amazon! Speaking of Flipkart, India’s biggest Ecommerce company now has 40.5 million app downloads compared to nearest rival Amazon with 20 million downloads. Big! Ahead of an IPO, Flipkart is also planning to invest more than $500 million in regional and logistics Center in tier two markets. Details just ahead as always.

3 Holiday Retail Trends and 1 Keyword: Marketplaces

Multichannel MerchantIt’s crunch time. Near and far, merchants are busy preparing to roll out their holiday shopping strategies across multiple channels.

In 2015, we have seen new marketplaces, increased loyalty, and additional membership opportunities. We have also witnessed marketplaces shift their focus to providing value for their customers. As we head into the holiday season, here are three retail trends to be thankful for and how to make them work for you. Via

W3C to Standardise ECommerce Platforms across the World reaching out to global audience is easy for online retailers, converting their reach to sales is a challenge. A sale is not complete unless the user makes a successful transaction and cross border transactions can be a mess at times. Each country has its own preferred payment method that people use extensively and the same may not work for other countries. In order to ensure flawless transactions over these ecommerce sites, a global standard has to be implemented. Existence of such standards will drive conversion rates on these ecommerce portals through the roof.

According to reports, the World Wide Web Consortium (W3C), responsible for standardising the internet – html codes, online databases etc. now plans to standardize ecommerce platforms. W3C will be setting up a Web Payments Working Group with professionals from the payments industry heading it. The report mentions Nick Telford-Reed, the head of technology at WorldPay to co-chair the working group along with Adrian Hope-Bailie from Ripple Labs. Via

How China’s strict content controls led to an innovative e-commerce platform innovation is driven in part by Chinese consumers, many of whom have never had a desktop computer and until recently had no alternative to the plodding bureaucracy of the country’s banks, hospitals and shops – many of them state-owned, few of them eager to improve customer service.

Fully 96 per cent of Chinese online shoppers now make a purchase monthly, well ahead of the 54 per cent in Canada and 72 per cent in the United States, according to a PricewaterhouseCoopers survey. Far more people in China use phones to trade stocks, book restaurants and shop online than in the United States. “Chinese users were less used to previous technologies, so they moved faster to the next step,” said Thomas Graziani, co-founder at WalktheChat, a WeChat marketing agency. Via

India Post Pilots Same/Next Day Delivery Service! Post first debuted Cash on Delivery service in December 2013. In the first year since the debut they collected over 280 crore and became saviour of ecommerce Industry in rural areas. Now according to various media reports, India Post has managed to take the total number of CoD collections to Rs. 800 Crore. In short, over last one year they have collected Rs. 520 crore, nearly twice as much as they did in 2014.

Considering that 4 out of 10 orders on Internet are originating from rural areas, and India Post has 80% of its presence in Tier 2 and Tier 3 towns, both ecommerce and India Post can complement each other and solve some major shipping and delivery issues. Via

Ecommerce app war: Flipkart beats Amazon with 41.50 mn downloads, Amazon in mix too than two-thirds of ecommerce transactions are now taking place on smartphones and tablets and when it comes to downloads, Flipkart is leading Amazon India. Data from App Annie shows that till October 19, while Flipkart counted 41.50 million, Amazon had reported 20.15 million downloads on Android devices. That’s despite the fact that the Amazon app is rated slightly higher than those of Flipkart and Snapdeal. App Annie rates Amazon at four out of a possible five while both its rivals are rated marginally lower at 3.9.

The difference between Flipkart and Amazon in terms of average daily downloads was around 50,000 in December 2014 but this gap has subsequently narrowed to just 8,000 in September. Android downloads account for approximately 90% of the total downloads. Until September 2013, transactions in the e-commerce space were taking place totally via the retailers’ websites. Via

Flipkart to invest over $500 million to build fulfilment centres across India Tech2 Indian ecommerce company, Flipkart, is reportedly planning to invest more than $500 million in building fulfilment centres across the country. According to a report in Reuters, Flipkart’s Chief Operating Officer, Binny Bansal is quoted as saying, “Flipkart is investing in fortifying logistical abilities by leveraging capabilities such as automation and many innovative devices.”

A report in the Economic Times states that Flipkart plans to invest between $3-4 billion, which is approximately Rs 19,500 to 26000 crore “to create a strong logistics network with a focus on technology.” While the $500 million will be invested across the country, half of the planned 80-100 fulfilment centres would be located in Tier-2 and Tier-3 cities, the report adds. With these investments, Flipkart aims to reduce the time taken to fulfil an order to a maximum of two days, Bansal told Economic Times. As the company scales to be a multi-billion dollar business, it is reported to be planning an IPO, according to reports. Via

Stay tuned tomorrow for more global cashback, ecommerce, mobile and online retail news. And please subscribe if you want news you can use conveniently delivered in your inbox daily.

You may also like

Target circles back to cashback rewards for customers

Target is revamping its customer loyalty program and