This week’s Cashback News starts with a bang. TheNextWeb asks a provocative question every e-commerce company should consider – going bricks and mortar. 11 financial tech CIOs predict the future with a few surprises. The grocery delivery battle heats up in India, led by Amazon. Cashback is catching on in a big way with e-commerce and retailers in India. RetailMeNot releases a valuable report with recommended retailer and e-commerce strategies for the Christmas shopping season.
Should I turn my e-business into a regular store?
Lately it’s been becoming more common to start an ecommerce business before transitioning into the retail brick-and-mortar space down the line. While this hasn’t always been a traditional growth strategy for many retailers, ecommerce giants such as NastyGal, ModCloth, Warby Parker and Bonobos have all begun expanding by opening physical locations. By gleaning insights from these aforementioned ecommerce innovators, you can learn the key factors that your web-only business should take into consideration prior to launching physical locations of your own. Via thenextweb.com
11 fintech CEOs predictions for the future
In 2013 fintech was a sleepy backwater; now its a thriving metropolis. We spoke to the CEOs of some of the most prominent fintech startups globally.
These were their predictions for the most disruptive technologies between now and 2020. Via news.efinancialcareers.com
Daily needs become the big fight for e-tailers
The online grocery business is where the action is on the e-commerce front. After witnessing a recent spurt in online grocery start-ups, e-commerce biggies are also looking at the segment more seriously. For instance, Amazon and Snapdeal, which offer a huge variety of products, have turned the spotlight on daily needs, offering various discounts and cashback offers, besides ramping up their product portfolio under this segment.
Last year, Amazon had launched the ‘Amazon Pickup’ service in the country, which allowed customers to pick their orders from the nearby kirana stores at their convenience. It also introduced the gourmet and specialty food store in October last year. Now, the e-commerce giant has taken things a notch higher with the ‘super value day’ on the 1st and 2nd of every month. Via financialexpress.com
Indian e-commerce market bitten by a new bug: Cashback
Cashback is the newest trend to rock the entire Indian e-commerce game. Big players, emerging players, almost everybody in the e-commerce niche is embracing cashback culture, compelled by thick audience demand, surging market competition and latest funding rounds. It remains to be seen if the new fad stays strong in the long run or fizzes out in an industry enveloped with deep discounting since its inception. Via e27.co
RetailMeNot Guide for Retailer Strategies for a Successful 2015 Holiday Season
RetailMeNot data shows that a steady number of early bird shoppers were active in the days before Thanksgiving 2014. Holiday spending kicked off on November 1, with consumer interest in holiday deals trending up more than 20% compared to the October search average.
Additionally, a consumer survey conducted by RetailMeNot and Kelton Research in September 2015 shows 54% of shoppers expect retailer holiday promotions to begin in October or earlier, and 85% expect deals before Black Friday.
Almost half of shoppers said they completed most of their shopping on or before Cyber Monday in 2013 (what we refer to in this report as “early bird” holiday shoppers), indicating that the days leading up to the Thanksgiving holiday are just as important for retailers as the holidays themselves.
However, retailer promotional content doesn’t always meet consumer demand. Other than Thanksgiving weekend, we found the amount of deals offered by retailers fluctuated wildly throughout November. Interestingly, the volume of offers dipped to a low point on November 1, which is a day that many consumers are poised to begin their search. via RetailMeNot
Are you ready for holiday shopping?
Have your customers shifted their preferences and timing for holiday shopping? We thought RetailMeNot’s strategy guide was right on target. We look forward to hearing how your shoppers are responding this year! We easy to reach on our contact page.