Today’s Cashback Industry News features items from North America to India and the UK. DealStreetAsia looks at Groupon‘s restructuring of its international business. CBInsights reminds us what some of the current “unicorn” websites looked like when they first launched, including Airbnb, Spotify, Flipkart and Uber. Quidco Managing Director Andrew Oldham talks cashback business.
A new UK research study shows more than half of online sales are related to home delivery and delivers some insight into how consumers research online during their buying journey. Curious about the top 10 retail apps in the US? We’ve got the picture. Finally, more UK research identifies the critical importance of mobile and multiscreen shoppers to online sales.
Cashback news, just ahead…
Groupon to cut 1,100 jobs as it restructures outside N America – DealStreetAsia
Groupon Inc, the operator of daily deals website groupon.com, said it would cut about 1,100 jobs globally as it restructures outside North America. Groupon, which had about 11,800 employees globally at the end of December, said that it expected to complete the job cuts, mainly in sales and customer service, by September 2016. Markets outside North America accounted for about 43 percent of Groupons revenue in 2014. Read more…
The Websites of 13 Unicorn Startup Companies Before They Became Billion Dollar Companies
We took a look at our real-time unicorn company tracker and the websites of 13 of the most valuable private companies before they became the companies that everyone is talking about today.
As you look at them, think about whether you’d have predicted they’d be worth $1, $10 or $40 billion today. Read more…
Five minutes with… Andy Oldham, CEO, Quidco | Talk Business Magazine
What has been the biggest challenge for your business?
The business was founded back in May 2005. Back in those days the world of affiliate – now performance – marketing was really embryonic and the concept of cashback was virtually unknown among marketers and consumers.
The biggest challenge we’ve faced, as Europe’s largest cashback group, is driving consumer awareness of how cashback works, establishing trust and forging a path with the rest of our supply chain to deliver a great customer experience. As the leader in our market we take the responsibility very seriously and have invested a tremendous amount to establish industry practices that are adopted across the wider market. Read more…
Home delivery dominates all retail transactions | eDelivery.net
More than half of all items purchased by UK shoppers, where the item value exceeds £20 ($31), are bought online and routed through retailers’ home delivery networks.
This is one of the findings published today by Savvy, the retail and shopper marketing agency, from its latest multichannel shopper research.
Goods priced at £20 and above were bought online (for home delivery) by 53% of respondents in the survey, with 39% buying in-store, and only 8% opting for click-and-collect services. The study was carried out by an independent online research panel across a representative sample of 1,000 UK shoppers, and focussed exclusively on non-food retailing.
Savvy also found that when making purchases over £20, shoppers use an average of 2.2 sources of research and as the cost of a product increases, so too does the number of sources they are likely to consult. Read more…
The 10 Best US Couponing Apps
Couponing seems like a great idea. After all, who wouldn’t want to save money when they shop, dine out, or enjoy activities in their area? However, tales of extreme couponing can scare many people. Most of us don’t have the time and energy it takes to cut out, organize, and actually use coupons.
Fortunately, there are a number of great apps that can help you find the best coupons and deals in your area, and we’ve rounded them up below. Read more…
Mobile is fuelling £8.9bn ($13.5 billion) increase in online sales | Internet Retailing
Mobile and tablet use is fuelling a £8.9 billion ($13.5 billion) increase in UK online sales, contributing to the heavily to the £60 billion ($91 billion) set to be spent online in 2016, according to research from RetailMeNot, a marketplace for digital offers. RetailMeNot found that shoppers spend an average of £57.53 ($87.20) per transaction on PCs today, versus £51.71 ($78.35) on tablet and £47.01 ($71.25) on smartphones, however PC-only shoppers tend to make fewer transactions so ultimately spend less over the course of a year. As shoppers become more comfortable with tablets and smartphones, transaction size is increasing. Read more…
What’s the future of the cashback industry?
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As always, you can get a full overview and deeper insight into the global cashback industry in the 2015 Cashback Industry Report.