New Forrester report shows mobile devices drove $2 trillion in off-line retail sales in 2016. Mobile shopping could reach $152 billion (24% of online retail sales) in the US by 2021.
We cover who's making mobile retail news in every segment from fashion, fast food and fast mobile retail trucks to fake apps, free mobile payment apps in India and frustrated mobile customers at Starbucks.
According to Deloitte research, holiday sales may reach $1 trillion, online $96 billion and digital may influence 67% or $661 billion. In the UK, mobile holiday sales will reach more than 50% of sales for the first time says a Salmon research report.
US mobile commerce is growing fast and Astound Commerce expects it to reach 33% of online sales or $130.92 billion. According to L2 Intelligence Report – Mobile retailers are under-investing in mobile to date even though 85% of global smartphone owners have used a smartphone to shop inside a bricks and mortar store.
Global consumers strongly prefer mobile apps for shopping over mobile websites mostly due to higher engagement, flexible use and social sharing appeal.
The mobile payments sector is growing and moving fast. 52% of online purchases are now done via mobile device according to Criteo and smartphones influence 84% of millennials' in-store shopping says a report by Alliance Data.
we've got a roundup of the latest global mobile news, insights and trends to keep you up-to-date on who's winning in m-commerce. Mobile is growing at double the rate of e-commerce and traditional e-commerce leaders are falling behind more savvy m-commerce innovators according to a report in Internet Retailer. A Hitwise research study shows more than 56% of top retail store searches now happen on mobile.
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