Today, we look at the European Union’s latest e-commerce news, insights and trends to keep an eye on if you’re planning to enter or expand into the EU. We also have a special focus on the Tech5 TNW Europe awards for the fastest growing companies in Germany, UK, Netherlands, France, Spain and Sweden.
The European Commission proposed new e-commerce rules designed to decrease geo-blocking, improve parcel delivery and increase consumer trust. it can’t happen soon enough for e-commerce companies in EU. The Cross-border E-commerce Barometer, produced by Ecommerce Europe, identified key cross-border trade barriers including: legal fragmentation, taxation systems, logistics and distribution. An Artics Internet Solutions presentation highlighted everything you need to know about e-commerce in Russia which grew 7% in 2015 despite a downturn in the economy.
Overall EU Tech5 fastest-growing company was Lesara, a German online fashion and lifestyle store which grew by an impressive 7,950%. Fastest-growing Dutch tech startup was Tiqets, a mobile ticketing platform. Kano, which makes computers anyone can assemble, was named UK’s fastest-rowing startup. Subasta de Ocio lets you bid on the overcapacity of hotels, restaurants, and leisure activities. It one fastest-growing startup in Spain. Finexkap, a web financing platform for small businesses, won the award in France. Podcast platform Acast picked as Sweden’s fastest-growing tech startup. All companies to watch in addition to the many runners-up.
New rules should boost cross-border ecommerce in Europe
The European Commission has proposed new ecommerce rules which should help European consumers and companies benefit from the Digital Single Market. The plan consists of three measures: tackling geoblocking, making cross-border parcel delivery more affordable and efficient and promoting customer trust.
Europe is going for a Digital Single Market, which means regulatory walls get teared down in order to move from 28 national markets to a single one. The European Commission has now presented a plan that consists of three parts.
Geoblocking, cross-border delivery & customer trust
The Commission wants to address unjustified geoblocking, so consumers who want to buy abroad are not discriminated against in terms of access to prices, sales or payment conditions. It also wants to improve cross-border parcel delivery, so consumers and retailers can both benefit from affordable deliveries and convenient return options. Currently these parties complain about high delivery charges in cross-border shipping, which prevent them from selling or buying more across the EU. The last part of the new ecommerce package is about increasing consumer trust in ecommerce. One way the Commission wants to achieve this is by giving more powers to national authorities to better enforce consumer rights. Via ecommercenews.eu
European ecommerce players still have trouble selling abroad
Online merchants in Europe still face barriers when they are selling abroad. Legal fragmentation, taxation systems, logistics and distribution are among the most difficult barriers to overcome for online merchants who are trying to expand their business cross-border in Europe.
That’s the conclusion from the Cross-border E-commerce Barometer by the pan-European ecommerce association Ecommerce Europe. After last year’s survey on ‘barriers to growth‘ of the online retail industry in Europe, the organization launched another barometer among its European members at the beginning of this year. “It’s a useful tool to identify exact problems and assess developments in the ecommerce market following policy initiatives taken at EU level”, says secretary-general Marlene ten Ham.
Ecommerce Europe received 585 responses from online merchants with a presence in several European countries. Among these companies, 61 percent are already selling cross-border and 14 percent are in the planning stage of selling abroad. The association also asked the companies who don’t sell cross-border what the reasons are for this decision. Mostly it was because of overly restricting regulations in other member states. For multi-channel shops who don’t sell cross-border the most important reason for not doing so was it’s not a strategic priority for the company. Via ecommercenews.eu
What you need to know when entering the Russian market
In April, performance-marketing agency Artics Internet Solutions gave a presentation during the forum RIF+KIB 2016. It was about marketing in the cross-border segment. CEO Alexander Simanovsky talked about the specific nature of the Russian market, as well as the things that are most important to consider when launching a product on the Russian market.
Russia is a very interesting and promising market. According to several data, ecommerce in Russia was worth somewhere between 650 and 730 billion rubles, which is currently worth between 8.6 and 9.7 billion euros. If you compare that to let’s say the Netherlands (16.1 billion euros in 2015), it’s not much. But the market is growing steadily and hard. Between 2010 and 2014, the market grew at an average of 40.2 percent per year. Even in 2015, a year of crisis for Russia, the market showed a slight growth of 7 percent (factoring in cross-border commerce). And for 2016, the market is expected to continue to grow.
The most popular product categories in online stores among Russian citizens are Clothing, Footwear & Accessories (57%), Consumer Electronics (39%) and Toys & Hobbies (35%). Via ecommercenews.eu
Lesara is Europe’s fastest growing company
Lesara, an online fashion and lifestyle store from Germany, has been named the fastest growing company in terms of revenue. The German discount retailer won the Tech5 award during TNW Europe. During the last two years, the company grew by 7,950 percent.
Lesara was already Germany’s fastest growing company at Tech5, an event from The Next Web which ranks young, fast-growing companies based on relative growth of revenue in the past two years. The competition ran in six European countries: Germany, Sweden, France, the United Kingdom, the Netherlands and Spain.
Lesara beat four other nominees and had to compete with Acast (from Sweden), Finexkap (France), Kano (UK), Tiqets.com (the Netherlands) and Subasta De Ocio (Spain) during the TNW Conference, which took place in Amsterdam last week. Via ecommercenews.eu
Germany is home to ultra fast growing young startups, here are 5 companies to prove it
TECH5 ranks young, fast-growing companies based on relative growth of revenue in the past two years. Together with Adyen, TNW is running this competition in six countries. The winner of each country is invited to the TNW Conference where the final TECH5 list is revealed with the 30 fastest growing companies of Europe.
After dinners and TECH5 announcements in Amsterdam, London and Barcelona and Paris, it was clear that Europe is full of amazing companies and entrepreneurs that go the extra mile. In Berlin I was happily surprised with the tremendous growth of the companies but also with the vision and drive of the entrepreneurs. It’s a unique group of people driving impressive companies.
The five fastest growing companies in Germany are:
The winner: Lesara is an online fashion store that sells affordable clothing in 23 countries in Europe. They raised $24 million from the likes of Mangrove, Partech and Northzone. They took their series B to expand to new markets, and that is exactly what they did at an impressive speed, now operating in 23 countries.
- Movinga. Via thenextweb.com
How Tiqets became the fastest-growing Dutch startup
How do you grow your startup’s revenue by more than 2,000 percent in nearly two years? Mobile ticketing platform Tiqets sure knows how to do it, as it was recently named the fastest-growing Dutch startup.
TNW and Adyen have teamed up for the third time to host the Tech5, a competition to identify the fastest growing young tech companies in six countries.
The competition is based on the growth percentage in revenue of the companies between 2013 and 2015. Each country’s winner will present on stage during TNW Conference. At the conference the growth percentages and the overall list of the fastest growing companies will be revealed as well.
Last Thursday, the top five companies were announced at a dinner where all Tech5 companies were present, including Tech5 alumni. Here is the list of the five companies for the Netherlands:
- Blendle Via thenextweb.com
Tech5 UK: Kano named the UK’s fastest growing tech startup
TNW and Adyen hosted the UK awards event last night at London’s Hixter Bankside where the five finalists Kano, Festicket, Bloom and Wild, MyShowcase, and Crowdcube explained the mission behind their businesses before sitting down to dinner.
The aim of Tech5 is to identify Europe’s fastest-growing young tech companies. Finalists are chosen by their growth rate between 2013 and 2015 based on actual revenue and employee data. Each company must offer its own scalable tech-driven product or service, be less than five years old and have revenue in excess of €200,000.
“The UK is the home of hundreds of thousands of bright entrepreneurs who are working towards creating something unique,” said Myles Dawson, Adyen UK country manager. Via thenextweb.com
Tech5 Spain: Subasta de Ocio is crowned Spain’s fastest growing tech startup
Last night, Subasta de Ocio, the company that lets you bid on the overcapacity of hotels, restaurants, and other leisure activities, won Tech5 Barcelona, becoming the fastest growing startup in Spain.
After popping the champagne, Marc Zinck, CEO and co-founder of Subasto de Ocio said:
“We entered the competition almost by coincidence, we usually don’t participate that much in events, but we’re so happy to have won!”
The other Tech5 finalists were (in order of their growth rate):
- Nubelo. Via thenextweb.com
Finexkap wins Tech5 France: ‘We built a mentality of getting shit done’
While Finexkap won, four other startups were also named in the top 5, which you can find below.
The Top 5:
- Finexkap is a Web platform offering working capital to small businesses. They have already received more than 25 million euros in funding and announced a new round between €40-60 million in September last year.
- Aircall is a startup that provides Google Voice for companies. The runner up of Tech5 was founded in 2014 and recently joined the 500 Startups accelerator.
- 1001pharmacies.com is an online retailer of healthcare products. With millions of visitors a month, they’re not only growing quickly but profitable, too.
- Magency enables organizations in more than 40 countries to enhance engagement through interactive training and events.
- Sublime Skinz is a leading skin-based advertising company. The company received€10 million in funding, ran more than 2,500 campaigns for 80 leading media agencies, displayed on 3,500+ websites reaching for more than 300 million Web users. Via thenextweb.com
Podcasting company Acast wins TECH5 Sweden
The winner: Acast, the popular podcast platform who raised $5 million USD last year. Where did the idea for Acast come from? “Acast started out to revolutionise podcasting,” explains Måns Ulvestam, CEO Acast.
“Because podcasting was not working. Content creators were not getting paid enough. For the listener it was hard to find and share interesting content. And most importantly advertisers could not advertise across multiple shows with dynamic ads. In short, podcasting was an amateur landscape and we were lucky to come in at the right time and fix it. We made revenue from day one and the growth we’ve had proves that the demand for a service such as Acast was there. It is as simple as that. Demand was there, and Acast was the supply.”
- Znaptag – in-imaging advertising company
- Soundtrack Your Brand – Spotify for Business
- Min Doktor – e-health company
- Automile – Connected cars platform
The companies that just missed the top five this year but you should keep an eye on are: Budbee, Mentimeter, Gastrofy, Tinitell and Tictail. Podcasting company Acast wins TECH5 Sweden
More EU country profiles ahead
Watch for more EU country profiles in the months ahead with insight and valuable information on e-commerce, retail, mobile and tech innovations. Get free, weekday morning news and market highlights like these by subscribing at the top of this newsletter.