Li says people seldom know Vipshop, the number 4 internet retailer in the China 500, and, the number 7 internet retailer in China 500, three years ago, but now they have become ecommerce leaders in their categories in China.

In other words, new horizons may be coming for niches within China’s ecommerce market in the same way that we see companies like Warby Parker and Zappos coming up in the USA. Keep on a lookout for these small well-branded niche companies in China, while you look past the big guys like Alibaba and JD.  Via