• Sunday , 4 December 2016

Research, White Papers, Industry Resources & Guides

abstract white arrowWelcome to the research and resources page for the cashback and ecommerce industry. We’ve gathered and curated the best research, reference, resources and information available on topics of importance to the industry. Each are credible, third-party research resources segmented for quick reference categories including: cashback, coupons and vouchers; loyalty programs; mobile; country profiles; and more.

Cashback, Coupons & Vouchers Research

State of the Mobile Coupon Industry 
The free report from Koupon Media affirms the growing trend reported by eMarketer that the number of consumers in the US who used a mobile coupon in 2015 grew 18% to 92.6 million. ◊◊◊◊

The State of Ecommerce 2015: Yotpo Benchmark Report (Oct 2015)
Yotpo’s eCommerce Benchmark features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. This is a valuable free report. ◊◊◊◊

2015 Cashback Industry Report (July 2015)
The 2015 Cashback Industry Report is the first in-depth analysis and authoritative guide to the global cashback industry. It’s an essential reference for cashback companies, online merchants, retailers, financial and payment industries, venture capital firms, investors, cashback industry technologies and marketing strategists. The report provides a detailed review and expert analysis of the industry, new developments and highlights, best practices, new product introductions, profiles of more than 230 leading cashback companies in every major market, trends, and projections for the future of the cashback industry worldwide. ◊◊◊◊

The State of Digital Vouchers in the UK and France (Forrester/RetailMeNot, Sept 2015)
This study conducted by Forrester Consulting and commissioned by RetailMeNot evaluates how digital vouchers are adapting to mobile and omnichannel in the UK and France. The research reveals how connecting in-store and online retail with digital coupons gives retailers a ‘competitive edge’, while failing to adapt to omnichannel retail could hit sales.

Affiliate & lead generation generates £16.5bn in consumer spend (IAB, April 2015)
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques.

Consumers in the UK spent £16.5 billion in 2014 due to affiliate marketing and lead generation activities – 14% more than in 2013 – according to the third annual Online Performance Marketing study conducted for the Internet Advertising Bureau UK (IAB) by PwC. ◊◊◊◊

2015 Promotion Industry Analysis (2015)
The 2015 Promotion Industry Analysis from Inmar provides greater insight into the current “state of the promotions” as well as shopper behavior — delivering rich data and a broad industry perspective.

The Significant Impact of Promotions Across the Multichannel Consumer Shopping Journey (RetailMeNot, Nov 2014)
This study unveils the six stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way. Promotions impact decisions, such as when and where to shop, how much to spend, what to buy, and whether a shopping cart is abandoned. The study was conducted using Google Consumer Surveys and references other third-party research.

The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel  (Forrester/RetailMeNot, Aug 2014)
Conducted by Forrester Consulting and commissioned by RetailMeNot, Inc, this study evaluates the impact of digital coupons and promotions within the retail industry. Digital coupons are as relevant as ever as retailers’ omnichannel sales strategies become the norm. Additionally, the research reviews how people are thinking about digital couponing and provides insight into omnichannel offers in the offline-channel world, as well as insight into how mobile affects in-store traffic and sales.

Promotions: A Cornerstone of Retailer Marketing Strategies (Kelton Global/RetailMeNot, Oct 2015)
To better understand perceptions of promotions, 200+ retail marketing decision-makers were surveyed in a study conducted by Kelton and commissioned by RetailMeNot, Inc. The responses show that retail marketers are committed to investing in promotions to drive sales, and the mix is shifting from print to digital.

Coupon Statistics: The Ultimate Collection
Access Development shares and maintains an extensive, up-to-date list of coupon stats. At last count, more than 200 listings. An excellent research resource.

Loyalty Statistics: The Ultimate Collection 
This extensive list of more than 200 up-to-date loyalty research stats and links is maintained by Access development. Another excellent research resource.

Consumer Offer Value Survey: A Research Study Sponsored by the Performance Marketing Association  (PMA, April 2014)
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as well as publishers who offer loyalty programs). The study, conducted for one week in December 2012, polled more than 1 million consumers, and had more than 1500 respondents, split evenly among men and women. ◊◊◊◊

The Impact of Online Coupons and Promotion Codes (Forrester/RetailMeNot, Sept 2011)
Forrester investigates the incremental value that online coupon and deal sites deliver to merchants. ◊◊◊◊

Consumer Research

Shoppers Want More Product Info, Mobile Access to Research: Poll  (Harris/Digimarc, Oct 2015)
Consumers want instant information to make purchase decisions. Three out of four consumers (78%) want more information about a product after reading a description on its package in the store, says a study conducted by Harris Poll and commissioned by Digimarc Corporation this month. 75% say if they can’t find the product information they need in-store, they are more likely to research and purchase the product online. The need for additional product information is even higher (87%) among millennials, compared to people aged 35 or older. ◊◊◊◊

Ecommerce & Retail Research

Global Total Retail Survey 2016 (Jan 2016)
Total Retail survey asked about shopping behaviors ranging from social media participation to mobile purchasing, from interacting with store employees to what would get Millennials to buy locally more often.

The State of Retail 2016 (Jan 2016)
TimeTrade’s excellent retail survey reveals that 85% of consumer prefer in-store shopping  In the on-demand economy, companies deliver a personalized experience that guides consumers along the customers journey to a high-value purchase. Today’s consumers expect companies to know and understand their individual preferences. Companies that prove they can pay attention to these need will be the winners in retail. ◊◊◊◊◊

InternetRetailing UK Top500 Report 2016 (Jan 2016)
InternetRetailing Top500 UK report is an in-depth, commercial and comparative view of the UK’s multichannel retailers and ecommerce players. The guiding principle in undertaking this work has been to reflect the capabilities necessary to run complex retail operations at scale – a focus upon ‘RetailCraft’◊◊◊◊

The Ecommerce Holiday Customer Benchmark (RJ Metrics, Jan 2016)
Customers acquired during the holidays do have a 13% lower lifetime value, but the full story is quite a bit more interesting. Read on for insights that just might change how you think about your year-round acquisition and retention strategies.

2015 Holiday Wrap-Up Report: Digital Dominates (HookLogic, Jan 2016)
The 2015 shopping season is over and the data is clear:  it was a banner year for online sales.  Black Friday and Cyber Monday often steal the spotlight, but ecommerce sales throughout the season delivered consistently strong gains.  See highlights from throughout the holidays.

Global Retail E-Commerce Keeps on Clicking
The 2015 Global Retail E-Commerce Index highlights the big and the small: the countries that are always going to be e-commerce behemoths because of their size, and the smaller yet still-promising markets where potential matters more than size. ◊◊◊◊

SapientNitro Report: Virtual Reality in Retail (2015)
Virtual reality (VR) is in the midst of a rebirth. A new set of enabling technologies – including faster processor speeds and higher-resolution graphics – are driving a second wave of adoption and experimentation. The result will be a transformative technology that reaches far beyond gaming to reshape multiple industries, from retail to travel to hospitality.

The State of Retail 2015
TimeTrade recently conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. What the survey reveals is that the physical retail store is still relevant because more than ever, customers are looking to the in-store experience to help them validate their final purchasing decisions. ◊◊◊◊◊

Online Retailing in the US, Europe and Canada 2013-2016 (RetailMeNot/Centre for Retail Research, July 2015)
This study reveals e-commerce and mobile trends in the 10 most Internet-friendly markets in North America and Europe, and finds that the United States continues to lead e-commerce among the countries studied. The study was commissioned by RetailMeNot, Inc. and conducted by the Centre for Retail Research.

2014 Consumer Spending and Deal-Seeking Behaviors (Cartera, Nov 2014)
The ”2014 Consumer Spending and Deal-Seeking Behaviors” research demonstrates that consumers are no longer willing to pay full price for online purchases. 81% of survey respondents said the accessibility of discount, deals and coupon sites have affected their willingness to pay full price. In fact, 35% said they never pay full price for items online. This presents a new challenge for retailers as they look to capitalize on the popular upcoming shopping days.

Loyalty Programs & Research

Customer Loyalty Statistics: 2015 Edition
Access assembled an impressive list of stats on loyalty programs and research. If you’re looking for useful, quick-reference stats, you’ll probably find them here. ◊◊◊◊

Spotlight on Millennials: The Road to Rewards – Excentus
Reliant on technology and recommendations, millennials will switch retailers and brands to save money any way they can.

Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age
Report by Capgemini Consulting reveals that loyalty programs have not evolved with the digital age and are failing to engage consumers. The report lifts the lid on why active participation rates in loyalty programs are often low and why 89% of social media opinions on loyalty programs are negative.

Customer Loyalty in 2015 & Beyond (COLLOQUY, Oct 2015)
COLLOQUY conducted a major survey of 2,000 U.S. and Canadian respondents in August and found that people still want to form real, long-term and emotional loyalty with the brands they trust. The good news: Consumers still see the value in loyalty programs; 55% of U.S. respondents said they had joined a loyalty program in the past year, for example, with 63% of millennial respondents having done so. But joining a program and staying active in it are two different things, of course, and developing a strong personal connection to the program is another thing altogether. ◊◊◊◊

Winning the Loyalty Game (RIS News, Oct 2015)
Forget about loyalty being a method to deliver points, rewards or discounts. That’s just a give-away program, a profit-margin reducer. Today, in the hyper-competitive retail marketplace, loyalty refers to long-term customer engagement and it is crucial to success.

Four Loyalty Tipping Points in 2014
Four key trends are converging to reshape the loyalty marketing world. Today’s consumers are demanding a variety of choices via fast and seamless global, online and in-store experiences. The rise of the peer-to-peer economy threatens to bypass traditional businesses. Shoppers increasingly recognize that sharing their data should earn them something valuable in return, but loyalty marketers are still fixated on discounts. The resulting commoditization of the value exchange demands an increased emphasis on surprise and delight for program differentiation.

Mobile Research

Why 2016 is the Global Tipping Point for the Mobile Economy
Download this special report to access analysis of 400,000 gigabytes of mobile marketing data.

Mobile Millennial Shoppers: 61% Looking for Immediate Deals (MediaPost, Oct 21, 2015)
They key is that the majority (84%) say they act on push notifications they receive. Here’s the type of information millennials like to have pushed to them, based on the Harris/Digimarc suvey:

  • 61% — Coupon, discount or deal for immediate use
  • 61% — Customer rewards
  • 35% — New product information and sale availability
  • 35% — Nearby store locations and hours. ◊◊◊◊

The Impact of Mobile Marketing on Retailer Sales (Kelton Global/RetailMeNot, Oct 2015)
RetailMeNot commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future. Additionally, consumers were surveyed on the significance that mobile marketing plays in their purchase decisions and how it affects their shopping journey.

The State Of Mobile Apps For Retailers (Forrester/RetailMeNot, Aug 2015)
This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates how smartphones and apps are changing the retail landscape and how retailers can respond. The findings are based on consumer surveys and retailer interviews.

Mobile Retailing in Europe and North America (RetailMeNot/Centre for Retail Research, July 2015)
New research from RetailMeNot reveals that brands across Europe need to do more to meet consumer expectations if they want to capitalise on mobile opportunities. M-commerce represents 23% of e-commerce in Europe in 2015 and could reach 50% by 2017. The study was commissioned by RetailMeNot and conducted by the Centre for Retail Research in May 2015. ◊◊◊◊

UK Top 500 Internet Retailers Performance Report: Mobile and Cross-Channel
(Internet Retailing, March 2015)
It’s now well recognized that traders selling through a variety of well-connected channels find that shoppers spend much more. Customers do this because the service they’re being offered suits them and the way that they live. It’s a service that appreciates and allows for the fact that, for many people, their ideal shopping experience is different every day. The retailers that we’re celebrating in this, our second IRUK 500 Performance Dimension Report, on the theme of Mobile and Cross-channel, are those that are developing customer-first strategies as they adapt to our changing behavior.

Venture Capital, Startups & Investment Resources

The Top 100 Venture Capitalists
CB Capital put together a valuable list of the top 100 global venture capitalists that startups and early-stage e-commerce companies will find a useful reference.

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