From shopping app innovations to retail and mobile commerce, we’ve got all the mobile news that matters most from around the globe. Mobile commerce in Europe shows a big contrast from stronger adoption in the east and south and lower in northern Europe – 53% bought by a smartphone in the past 12 months in Turkey compared with 17% in France and Sweden. Global consumers are adopting mobile for online buying according to Criteo’s 2016 State of Mobile Commerce Report and growth is accelerating.
eConsultancy reports more than 50% of online sales were made by mobile in Japan, Korea, China and UK. Flurry Analytics says almost 90% of consumer mobile usage is spent in apps citing high engagement and social sharing appeal. While only 11% of Australian consumers purchased something on a social platform, PayPal says only 7% of Australian businesses accept payment via social platforms. Much room for improvement.
According to a report by Retail Systems Research, Sephora, Starbucks and Home Depot have the best digital gift cards. Internet Retailer reports app-based sales grew from $35.48 billion in 2014 to $59.86 billion in 2015, up 68.7%. IR also said Groupon was the top rated mobile app, scoring 83 out of 100. Criteo research said retailers with sophisticated apps saw 54% of purchases in-app and converted three times more customers than mobile web. Sephora’s new Android app lets customers check inventory, scan products in-store for how-to videos and learn about hairstyles from a mobile Pocket Hair Stylist.
Mobile commerce in Europe
Mobile commerce in Europe is an industry that’s showing different results per region. Mcommerce is for example more popular in the eastern and southern part of Europe than it is in Northern Europe or Scandinavia. In 2015, research by PayPal showed that in Turkey 53 percent of online shoppers have bought online via a smartphone in the twelve months prior to that study, while in the Netherlands this share was just 17 percent.
Online retail is an ever-moving industry and in Europe this is no different. There are very mature ecommerce markets, such as those in the United Kingdom, Germany and France, and there are ecommerce industries that are still developing rapidly, such as in Greece or Hungary.
With mobile commerce, the situation is even more different, as it’s not only about how used to online shopping consumers are, but also whether they have a smartphone or tablet and if they use these for such online activities.
In 2015, PayPal did research on the mobile commerce industry in Europe. It found out that in Turkey, 53 percent of online shoppers have bought online via a smartphone in the twelve months prior to that research. But in other countries, this share was much lower: for example, in the Netherland it’s 17 percent and in France and Sweden it’s both 21 percent. Via ecommercenews.eu
Mobile commerce at tipping point of surpassing desktop as global path to purchase – InternetRetailing
According to the report, the number of shoppers going online – be that via desk top or mobile – to both browse and purchase products continues to grow with a higher rate of transactions captured on mobile devices than via traditional purchase paths.
Retailers that have optimised their mobile shopping experience accordingly – both in-app and on mobile web – are pulling away from their competitors and continue to see strong traction from consumers.
Interestingly, Japan and the UK have surpassed parity with desktop and now sell more on mobile devices. The biggest year-over-year increases in mobile’s share of retail transactions were seen in Brazil, Australia and France. Mobile conversion rates are highest in Japan, the UK and South Korea. Via internetretailing.net
The tipping point: Three reasons mobile commerce is key for retailers
Mobile (includes tablet) now accounts for half of all the online transactions made in the UK, increasing 11% from the same period last year.
Criteo’s research also shows that out of the top ranking retailers, the share of mobile transactions has grown even further, tipping the scales at 61%.
For the first time, this means that the UK and Japan are selling more on mobile than on desktop. Countries that have the highest number of mobile-friendly sites – the likes of Japan, South Korea and the UK – also see the biggest share of mobile transactions. Via econsultancy.com
4 Reasons Why Mobile Is the Future of Retail
Recent studies by Flurry Analytics demonstrate that almost 90 percent of all consumer mobile usage is spent in apps. This positions mobile retailers in the same space that consumers are already spending most of their time.
According to the same study, in the last year, social apps grew from 45 minutes of use per day to 68 minutes of use per day. Mobile shopping experiences also allow for greater degrees of social engagement. Additionally, they are providing opportunities for retailers to test pricing and sales models with minimal impact on time and resources.
“Social engagement is increasing when it comes to sharing retail experiences” says Wang. “And with more platforms for social sharing. Consumers are beginning to look at sharing as a key part of the shopping experience.” Via tech.co
Report: Social commerce on the rise despite sluggish business readiness
Shopping via social platforms has emerged as the “new frontier” for online commerce, with business uptake not far behind consumer adoption, according to a new PayPal study. But there’s still a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions.
The PayPal Australia mCommerce index, a biannual barometer on the state of mobile commerce in Australia, found 11 per cent of Australian consumers have made a purchase via a social platform over the past six months, while 7 per cent of businesses indicate they accept transactions via social media.
Another key finding was that 71 per cent use their mobile devices to make payments, yet only 49 per cent of businesses are mobile optimised. Almost one-third (31 per cent) of businesses stated they have no plans to optimise for mobile sales, while millennials are the most annoyed when websites are not enabled for mobile (59 per cent). Via cmo.com.au
Sephora, Starbucks offer best digital gift card experiences: report
Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.
Retail Systems Research’s sixth annual Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations report evaluated the gifting experiences of 100 of the United States’ top restaurants, retailers and airlines, with this year’s study taking new criteria, such as omnichannel payments and loyalty components, into account as well. Starbucks, Sephora and The Home Depot nabbed the top three spots this year due to their streamlined in-app purchasing experiences and wide range of payment options, highlighting what other brands must emphasize in their own experiences to maximize sales.
“Each year, CashStar sees more gift card sales being made via our clients’ mobile Web sites and mobile apps,” said Gerry Gilbert, vice president of product at CashStar. “Retailers that don’t offer a mobile purchase option, or those that offer a less than ideal experience, scored lower in the RSR study. Via mobilecommercedaily.com
Groupon tops the app charts, while 11 major retailers are failing their users
According to Internet Retailer 2016 Mobile 500, app-based sales are soaring. Purchases through mobile apps increased from $35.48 billion in 2014 to $59.86 billion in 2015. That’s a staggering 68.7 percent growth. But that doesn’t mean everything is rosy in the app sales garden. Oh no.
New research released today by ARC from Applause — which takes in data from 1.2 million app store reviews across Google Play and the Apple App Store — shows that some of the top retailers in the U.S. and the U.K. are failing to delight users, and it confirms that there is still a long way to go.
The surprise winner in this report is Groupon. The top-rated retail app — scoring 83 out of 100, on average — it is doing remarkably well as an app. While Groupon has had to deal with its share of troubles after the daily deals market fell apart, the company’s mobile apps were not to blame. Via venturebeat.com
Sophisticated retailer apps see 54pc of transactions occur in-app: report
As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.
Criteo’s H1 2016 State of Mobile Commerce Report confirmed the link between high spending and sophisticated retail apps, suggesting that brands seeking to fuel mobile sales should allocate more of their budgets to app development. The report also found that apps convert three times as many customers as mobile Web, highlighting their potency in the omnichannel marketplace.
“The biggest takeaways for retailers are that smartphones are now the dominant mobile device everywhere in the world, and mobile apps are grabbing an ever-growing share of online purchases,” said Gilles Giudicelli, head of research at Criteo. “Consumers are browsing and buying on smartphones and apps more than ever — leaving desktop shopping in the dust — and retailers need to focus their efforts there to continue to drive conversions. Via mobilecommercedaily.com
How Sephora’s new Android shopping app expands its education-driven monetization
Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.
The cosmetics retailer is bringing its app to Android users in a bid to make its mobile shopping experiences readily available for consumers on all devices. Sephora is also introducing the Pocket Hair Stylist, a digital tool created to teach consumers about various hair styles and trends, the tutorials of which can be customized based on hair type.
“Sephora has had tremendous success with our mobile integrations over the years – we were the first prestige beauty retailer with an iOS app – and we view the mobile experience as an extension of our store,” said Lucinda Newcomb, vice president of digital product at Sephora. “With that, we also knew we have a large and loyal client base that is Android users. Via mobilecommercedaily.com
Mobile shopping apps still dominate mobile websites
Global trends show no sign of mobile apps losing preference by consumers over mobile websites. they are simply more engaging, more flexible in usage and they allow more social sharing. That’s tough competition for mobile websites that must follow a stricter format. Lots more mobile news and innovations ahead and watch for a China e-commerce update on Friday.