According to Prosper Insights & Analytics, 26.2% of consumers have bought products during the holidays online from Amazon, up 10% from last year. Walmart ranks second at 14.3%. InternetRetailer.com estimates Amazon's Black Friday weekend sales at $4.74 billion, a stunning 37% of all US online sales.
Amazon accounted for 30.9% of all sales from Black Friday to Cyber Monday according to a report from Slice Intelligence. Amazon, Walmart and Best Buy were Black Friday weekend sales winners said Moody's analyst Charlie O'Shea.