Forrester

Forrester

Coupons, gift cards and loyalty programs: Who’s winning with consumers?

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Today, we’re looking at the state of digital coupons, gift cards and loyalty programs and how consumers are responding to them. New Forrester research shows 79% of shoppers will ...
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E-commerce news: Amazon, Target, Walmart, Birchbox, Asos, Flipkart, JD.com

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Our e-commerce news looks at e-commerce growth, Amazon Instant Delivery, Target and Walmart acquisitions, Asia e-commerce and much more.  ...
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2017: The year of living “mobilely” – mobile commerce news and trends

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New Forrester report shows mobile devices drove $2 trillion in off-line retail sales in 2016. Mobile shopping could reach $152 billion (24% of online retail sales) in the US by 2021. ...
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Cashback News – Oct 10: Loyalty program news, trends and innovations

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Time for a quick update on loyalty programs including several very interesting new programs introduced by US retailers. A report from ICLP says consumers want more from their ...
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