Many trends we forecast in our 2015 Global Cashback Industry Report have evolved as we predicted. And the realities? Some big successes. Mergers and consolidations. Harder to find venture capital funds. Profit challenges and intense competition.
Global consumers strongly prefer mobile apps for shopping over mobile websites mostly due to higher engagement, flexible use and social sharing appeal.
The mobile payments sector is growing and moving fast. 52% of online purchases are now done via mobile device according to Criteo and smartphones influence 84% of millennials' in-store shopping says a report by Alliance Data.