So how does the United States celebrate July 4th long weekend? We’ve gathered some interesting facts and figures to keep it light and fun on this US holiday Monday. There will be hot dogs and fireworks, parades and celebrations and of course plenty of shopping. The National Retail Federation says Americans will spend $6.8 billion celebrating Independence Day, up 1.4% from 2015. The average household will spend $71.34 on food for barbecues and picnics to celebrate.
The biggest fireworks display in the US? That would be Macy’s with 56,000 effects and 3 million viewers. Saving on travel is one of the bigger bargains for the holiday weekend. The American Farm Bureau Federation (AFBF) reports the average cost of a summer cookout for 10 people is $56.06. WalletHub surveyed 21 retailers and compiled a list of the 370 best sales including some with savings up to 97%. The average household will spend $370.75 shopping this Fourth of July.
Americans to Spend the Same for July 4, But More Will Celebrate
The average family will spend about the same on Independence Day cookouts and picnics this year as last, but with more Americans celebrating the holiday, total spending should be slightly higher, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.
“Americans are ready to kick-start summer by enjoying Independence Day with family and friends,” NRF President and CEO Matthew Shay said. “Whether it’s low gas prices or just good weather, more people plan to celebrate this year, and that means more shoppers are online and in stores as they prepare for the festivities.”
The survey found that an estimated 214 million people plan to celebrate the holiday, which will result an expected total spending of $6.8 billion, up 1.4 percent from last year. Via nrf.com
4th of July By the Numbers
Every Independence Day, families across America fire up their grills, light sparklers, and don their red, white, and blue in celebration of the nation’s freedom, heating up the U.S. economy in the process.
This July 4th, consumers will spend an average of $71.34 per household on food for barbecues and picnics, contributing to a nationwide total of $6.8 billion spent on holiday celebrations. This is up 1.4% from last year, according to the National Retail Federation.
Over 22.8 million cases of beer were sold in 2014 during Fourth of July weekend, including two million cases of craft beer, according to IRI Infoscan data. These numbers are expected to shoot even higher in 2016, due in part to a marketing campaign by Anheuser-Busch (BUD). The beverage company is replacing the word ‘Budweiser’ with ‘America’ on its 12 oz. bottles and cans throughout the summer until Election Day. Via foxbusiness.com
How America celebrates the 4th of July: The numbers
American flag? Check. Hot dogs? Check. Fireworks? Triple check.
This 4th of July, we’re celebrating the nation’s 240th birthday.
So how exactly do Americans celebrate? To put things in perspective, here are some numbers from 2015 that might make you gasp… and a little woozy Via usatoday.com
More US Towns Saving on Fireworks By Seeking Locals Sponsors
First there were Mother’s Day sales, then Memorial Day sales and Father’s Day sales. Now retailers are gearing up for Fourth of July sales.
Before these events blend into an endless stream of banner ads and spam emails, learn which products are the best buys if you’re shopping this July 4th — and see some of the deals that will sparkle this year.
Summer is a popular season for travel, and thanks to Fourth of July promotions, this weekend is a good time to book. Travel agencies and online booking platforms are offering discounts that will benefit those searching for last-minute trips on the holiday itself and those planning getaways later in the season. Via wkms.org
Cost of all-American July 4 cookout ticks up
A cookout of Americans’ favorite foods for the Fourth of July, including hot dogs, cheeseburgers, pork spare ribs, potato salad, baked beans, lemonade and chocolate milk, will cost slightly more this year but still comes in at less than $6 per person, according to American Farm Bureau Federation (AFBF).
The AFBF informal survey reveals that the average cost of a summer cookout for 10 people is $56.06, or $5.61 per person.
Although the cost for the cookout is up slightly (less than 1%), “Prices in the meat case are starting to look better from the consumers’ perspective. Retail ground round prices are trending lower,” AFBF economist Veronica Nigh noted, pointing to the nation’s cattle inventory and commercial beef production, which continue to rebound from dramatically low levels in 2014 and 2015. Via feedstuffs.com
Independence Day Deals: Here’s Where to Shop July 4
Independence Day is for barbecues, fireworks and, apparently, shopping.
Many merchants are celebrating the holiday by offering customers Fourth of July deals. WalletHub surveyed 21 retailers and compiled a list of the 370 best sales that are being offered, covering 11 categories spanning everything from home appliances to entertainment. In some cases, shoppers can save as much as 97%—welcome news considering American households are projected to spend an average of $370.75 this Fourth of July.
Some of the best deals can be found at places like Sears and Office Depot when purchasing home appliances or electronics. However, many of the other items on sale are quite appropriate for the occasion. You can stock up on hot dogs and soda for your barbecue; find summer clothes, like tank tops and flip flops, at Dick’s, JCPenney, and other clothing stores; and many of the books and movies being offered appear to fit the Independence Day theme, including the Totally Hilarious All About America Activity Book from Exchange, which you can get for 25% off. Via fortune.com
Celebrating Independence Day
For our US readers and subscribers, we hope you enjoyed these fun Fourth of July facts and may your celebrations with family and friends be the best! Join us on Wednesday for an in-depth look at the state of retail and e-commerce loyalty programs and Friday for a look at the movers and shakers in Middle East e-commerce.