Quidco is by far the UK’s biggest cashback company. Today we profile its news, partnerships and insight into the company’s strategies. Quidco CEO Andy Oldham is profiled in Startup.co,uk. Hungryhouse and cashback site Quidco will give customers cashback with every takeaway food order. Quidco High Street is now offering credit card and debit card cashback for shopping on High Street. eConsultancy looks at affiliate marketing and how well it works for luxury brands.
A Quidco research report found 7% of consumers spend their salary completely within 24 hours while 42% struggled to stay on a monthly budget. The research report also found that 32% of women are broke. Quidco Rewards lets consumers earn additional cashback through coins for purchases from a collection of unique retailers. Quidco just simply keeps growing.
The Entrepreneur: Andy Oldham, Quidco – Startups.co.uk: Starting a business advice and business ideas
Describe your business model and what makes your business unique:
Quidco is simple: Sign up, shop and earn cashback. We reward members for every transaction by passing the retailer commission to the member. Nowadays ‘rewards’ are often in the form of points, or coupons. We’re unique because our reward is plain, hard cash, it’s much more transparent than other loyalty schemes.
What is your greatest business achievement to date?
For me, nothing compares to hitting our £1bn spend milestone. From opening our doors for business back in 2005 to becoming Europe’s largest cashback platform; it showed how far we have come, and it signaled that cashback has truly come of age. Via startups.co.uk
Hungryhouse inks partnership with cashback rewards platform QuidCo
Hungryhouse is set to link up with cashback site Quidco to give customers the chance to earn cashback with every takeaway they order via the brand’s app.
The deal will allow Hungryhouse to tap into the platforms six-million strong user base, which generates £1.2bn in online sales each year.
Supported by mobile commerce startup Button Technology, the collaboration will be the first of its kind in the UK and will give diners the option to link directly through to Hungryhouse by clicking a button to receive financial rewards. For QuidCo the tie up will look to capitalise on the £8bn Brits plough into the takeaway industry each year. Via thedrum.com
Quidco offers cashback on your high street shopping
Did you know that you can earn money back on your high street shopping as well as your online purchases via cashback website Quidco? Quidco High Street is a very simple idea, but it could give your bank balance a healthy boost.
The idea is that you register your credit or debit card with Quidco. Then when you use that card to pay in certain shops, you’ll get cashback, just as you would when shopping online.
You only have to entre the long number of the front of your card too – there’s no need to enter the expiry date or security code, so it’s absolutely secure. Via home.bt.com
Think affiliate marketing doesn’t work for luxury brands? Think again
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family. Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
But no longer. Affiliate marketing has truly come of age. Isn’t affiliate just voucher codes? This is not just about voucher codes, cashback and last-click for advertisers, this is part of a holistic approach to digital advertising that promises real and sustained ROI for high-end brands.
The modern managed affiliate programmes use sophisticated groups of content publishers, including mainstream “offline” publishing houses such as Condé Nast. This is performance marketing through deep partnership, levered via tenancy, editorial, blogging, email and (yes) incentives like voucher codes or cashback. Via econsultancy.com
Money digest: today’s need to know financial news
If your payday is just around the corner, consider the fact that a third of Britons routinely spend the majority of their wages within a week of being paid. Cashback and rewards site Quidco who commissioned the poll found that seven per cent splash their salary within just 24 hours.
The study also revealed that almost half of workers in the UK attempt to stick to a budget each month for it to ‘never work out’ – with 42 per cent struggling to make their money last the full month. Via blogs.spectator.co.uk
Always Broke? You May Be Among the 32% of Women Who Share This Trait
A new study has emerged which demonstrates a common but worrying thread among 32 percent of women. According to the study, commissioned by Quidco, 32 percent of women spend the majority of their wages within a mere seven days of being paid.
We’re probably fairly guilty. A further 7 percent have spent the vast majority in the first 24 hours.
The study also revealed almost half (42 percent) attempt to stick to a monthly budget for it to “never work out” – with a further 41 percent admitting they “struggle” to make their money last the full month. At least, we’re not alone. Via her.ie
Quidco launches Rewards scheme paying even more cashback
Cashback website Quidco has launched a new reward programme offering even more money back when you shop using its site.
Quidco Rewards gives members ‘coins’ when they spend with a retailer that offers cashback either online or in-store
As you collect these coins you’ll advance through three levels; silver, gold and platinum, earning a cash reward as you complete each level. You can earn coins with over 165 big name retailers at present including Debenhams, The Body Shop, River Island and Travelodge. Members typically earn 10-20 coins for spending more than £10 with those retailers. Via home.bt.com
Quidco keeps upping its cashback game
As the leader in the UK cashback industry, Quidco is worth keeping an eye on for its innovation and partnerships.