Today we look at traditional retail, ecommerce and trends in key markets around the world. Cashback company DubLi opens in Brazil, now operating in more than 120 countries around the world. A new KPMG you report identifies the most disruptive trends in key markets around the world including 3-D printing in Europe and cloud computing and artificial intelligence in China. Turns out, according to research, direct mail offering coupons, freebies and discounts is still the most effective way (53.5%) to attract consumers with content marketing close behind at 53.2%.
The top 50 ecommerce firms spent $222 million on TV advertising in the third quarter leading up to the giant festival sales season. JD.com, China’s largest online retailer opened up an office in Silicon Valley hoping to convince US companies to sell in China when demand is growing for luxury products. IKEA is late to the ecommerce party but expects 10% year-over-year growth in online sales over the next five years. Alibaba opens three European offices and expects to attract more international luxury brands to China from the US as well. Finally, Walmart faces intense competition from online retailers reports CNBC.
DubLi Network Launches in Brazil
The incorporated entity will operate as DubLi E-Commerce Ltda. About DubLi.com DubLi.com is a global leader in online shopping and Cash Back rewards to customers worldwide. DubLi is emerging as a leading e-commerce platform offered through network marketing, currently serving customers in more than 120 countries. Via marketwired.cocom
Want to know the most disruptive tech trend?
From bitcoin to the “Internet of Things,” trend watchers are faced with a dizzying array of “disruptive” consumer technologies. The most indispensable consumer trend over the next three years, it turns out, depends on your region, according to a new study by audit, tax and advisory firm KPMG, who surveyed top executives at technology firms in 17 countries in August and September on topics like cybersecurity, data and analytics and biometrics.
Fifteen percent of those surveyed thought health-care technology would be the most disruptive consumer technology in the United States over the next three years, while in Europe, 3-D printing topped the chart at 12 percent. Cloud computing and artificial intelligence each gained 15 percent of votes for the most disruptive technology in China, according to the 832 business leaders surveyed from start-ups, mid-size to large enterprises, venture capital firms and angel investors. Via cnbc.com
What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to reconsider what the ideal marketing strategy looks like to consumers. Fractl (my employer) and Moz recently teamed up to gauge consumer perceptions toward various marketing tactics.
We asked respondents to indicate which marketing methods are effective. Direct mail took the lead, with more than half (53.5 percent) saying that offers for discounts, coupons or free trials sent via mail are effective at winning over their business.
Consumers also consider content marketing effective, with more than half (53.2 percent) reporting that free content about topics of interest can help attract their business. Just under half of respondents (48.2 percent) consider online search effective for attracting their business. Via marketingland.com
Top e-commerce start-ups spend Rs1,200 crore ($222.2 million) on TV ads in Sept quarter
India’s top 50 e-commerce firms spent Rs.1,200 crore ($222.2 million) on television advertising in the three months ended 30 September, a 46.3% increase over the same period last year, according to data released by TAM Media Research Pvt. Ltd, an advertising and media research company.
Sixty-seven per cent of advertising costs incurred by start-ups were on prime-time spots. Forty-one per cent of the spending was for television commercials on non-fiction channels, the data showed. Flipkart, Myntra and Paytm, however, reduced their TV ad spending in the quarter, according to the TAM data.
“Number of companies which are less than five years old and advertising on TV has doubled in 2015 (in 9 months till September) compared to whole of 2014,” said K.A. Srinivasan, co-founder of Amagi Media Labs Pvt. Ltd, a TV media company that provides cloud-enabled TV broadcasting services. Via livemint.com
China’s largest e-retailer opens its first US office
JD.com opens a research and development center in Silicon Valley. Also, the Beijing-based company hopes to build up connections with U.S. retailers. JD.com Inc., No. 1 in the Internet Retailer China 500, yesterday opened its first US office in Santa Clara, CA.
The office will focus on developing new technology in such areas as cloud services, mobile apps and business intelligence. “The new office makes it easier for us to recruit talent in Silicon Valley,” a JD.com spokesman tells Internet Retailer, “It also allows us to more easily work with some of the best U.S.-based technology companies.” Via internetretailer.com
IKEA CEO admits company was late to e-commerce
For years, the retailer has eschewed digital sales and deliveries, focusing instead on physical stores and its print catalog often to hilarious effect. Now, IKEA plans to increase e-commerce from about €1 billion ($1.13 billion) per year to at least €5 billion ($5.7 billion) in the next five years to achieve a sustained overall growth rate of 10% per year. Agnefjll told CNBC that IKEA’s late-adopter status may actually benefit the firm by allowing it to build its presence on smartphones and tablets from the outset. Via retaildive.comthe world.
Alibaba to Open Offices in Europe as US Expansion Continues
(Bloomberg) — Alibaba Group Holding Ltd. will open offices in three European countries and expand further in the US as it seeks to revive growth and reassure jittery investors.
China’s biggest e-commerce operator will enter France, Italy and Germany within the next few months, President Michael Evans said at Alibaba’s headquarters in Hangzhou Tuesday. Alibaba is No. 1 in the world.
With a slowing domestic economy, Alibaba is stepping up its global ambitions to turn around investor sentiment battered by a $117 billion slide in market value since November. With less than a month until Singles’ Day, the busiest shopping promotion on the Chinese calendar, the company is looking to lure global merchants to sell to the country’s rising middle class. Via internetretailer.com
Wal-Mart’s ‘big disadvantage’
Today represents the massive tipping point for e-commerce, says Geoff Lewis, Founders Fund Partner, in discussing the competition Wal-Mart is facing. Via cnbc
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