Cashback News – Oct 6: Pinterest sells, Twitter buys, sales by messaging, holiday shopping, Flipkart, Adobe research…

Good morning Cashback News fans and while we’re not talking baseball World Series (yet), we are talking worldwide news about the cashback industry starting with several items about social selling and the challenges of mobile commerce.

Pinterest is proving viable as a sales platform for retailers with more than 60 million “buyable pins”now in use. Over on Twitter, consumers can now buy products in just two clicks. New research shows that more frequent mobile messaging makes sales. In India this week, Flipkart plans to avoid last year’s “flopkart” technology glitches that plagued the e-commerce leader hearing the big sales season. Adobe research offers e-commerce and retail opportunities to improve their mobile commerce results by understanding consumer needs better.

A lot more retailers can now sell directly on Pinterest

Pinterest is rapidly evolving into a sales platform. The social network says it has more than 60 million buyable pins on its platform, which is roughly double the 30 million it had in June when it first let consumers buy on Pinterest. Pinterest says some retailers have posted significant benefits from buyable pins. For example, apparel retailer Spool No.72 says 84% of the shoppers who have bought items via buyable pins are new to the brand, which means the social network is helping retailers attract new customers. Via

Twitter rolls out ‘buy now’ button to major e-commerce platforms

With the new buttons, a Twitter user (at least one who has already provided their payment information) will be able to buy products with just two clicks — one on the buy button and another to verify the purchase. The news from Twitter comes as fellow social giants Facebook, Instagram, and Pinterest are also racing to bring this functionality to their own platforms. The tools could help retailers eliminate potential friction customers experience as they navigate retailers’ online sites and shopping carts. But as TechCrunch points out, Twitter hasn’t been very forthcoming with how these buttons have done since they launched. Via

Study: Brands that message more, sell more

Mobile messaging makes salesBy 2017, over 50 percent of commerce will be conducted on mobile (according to Gartner). Retail brands need to reach smartphone and tablet users, but when, how often, and with what content? New data from OtherLevels’ 2015 Retail Mobile Messaging Study indicates that messaging frequency, the how often, is a key metric that can make or break a mobile campaign. Via

Survey: Retailers may be misunderstanding holiday shopping habits

More than half (53%) of marketers begin holiday campaigns in September or earlier, while about that percentage (52%) of shoppers surveyed say they wont start holiday shopping till October or November. Millennials are most likely to wait until Black Friday to begin shopping. Incentives also appear misaligned: 38% of shoppers say they wont shop with a retailer without free shipping offers, but just 28% of all retailers plan to offer free shipping on all purchases, and just 18% of pure-play e-retailers plan to. Via

Flipkart revs up engine ahead of ‘Big-Billion’ sale

Learning from last year’s glitches, Flipkart is taking no chances this time and has geared up to make its Big Billion Day’s sale starting next week hassle-free through upgrades in technology, logistics and the seller base. “We are ramping up our logistics and during the festive season we will have over 19,000 delivery boys, including those from Ekart, delivering to over 10,000 pin codes across India,” said Ankit Nagori, chief business officer at Flipkart….

Last year, Flipkart’s Big Billion Day saw sales of merchandise of over Rs 600 crore ($111.1 million) in 10 hours and the one-day flash sale was marred with technical and logistical glitches. Via

More than half of consumers dissatisfied with mobile retail experiences: Adobe

Mobile retail satisfaction levels are low. With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe. If mobile is the new paradigm, it is not great to have 55 percent unhappy with app experience, said Matt Asay, vice president of mobile, Adobe. You have to have a great experience. Most people when they actually want to buy something, want to do it in app, he said. Via

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