Cashback News – Oct 8: Paribus, Flipkart vs Snapdeal, EU/US data spat, mobile saturation, Statista, coupon strategies, digital content…

There is no doubt that cashback is a compelling consumer attraction and today’s news is simply more proof. New US startup and potential game changer Paribus is helping consumers get cashback after purchase when prices drop further. Flipkart and Snapdeal duke it out in Indian e-commerce battle for market share. An EU/US data court ruling could hurt US online businesses. Has mobile hit the saturation point? eMarketer looks at the growth trends for the mobile marketplace.

Power Pitch: Start-up finds cash for online shoppers

Paribus is a free app that uses patent pending technology to sync with your email to scan for receipts. When the program detects a receipt from a supported store such as Amazon and Macy’s, it checks for price decreases as well as any coupons or promo codes. When a drop is detected, Paribus automatically writes the retailer and submits a refund request. The start-up takes a 25 percent cut of the refund when it’s received.

Paribus2When they started the company two years ago, Glyman said Amazon adjusted 200,000 prices on its website a day. Today that number has grown to nearly 100 million price changes. Glyman said his company is on pace to process $100 million in purchases and so far has successfully reclaimed hundreds of thousands of dollars. According to the founders, the company has more than 50,000 users, and they are investing revenue into technology and customer acquisition. Via

Snapdeal goes flat out to win last mile race with Flipkart

The two local leaders, Flipkart and Snapdeal, have approached the problem from different ends, but they are converging. Flipkart had its own logistics arm, which it spun out into a separate entity called eKart so that it could scale up and reduce costs by offering the service to other businesses. But in a reversal last month, it brought back the logistics arm as a new entity called Instakart in the parent body. At the same time, it is increasing its use of third parties for handling deliveries and payments.

Snapdeal, on the other hand, has been a believer in partnerships to scale up support systems. One of these was with logistics startup Gojavas in which it invested earlier this year. Today, Snapdeal announced a second round of investment of US$20 million in the company. This move obviously deepens the partnership so that GoJavas focuses on Snapdeal’s burgeoning requirements. Via

Smaller U.S. businesses fear freeze from EU privacy ruling

Servers for data storage are seen at Advania's Thor Data Center in Hafnarfjordur, Iceland August 7, 2015. REUTERS/Sigtryggur Ari
REUTERS/Sigtryggur Ari

U.S. businesses from online coupon company RetailMeNot Inc (SALE.O) to security software company Symantec Corp (SYMC.O) said a European change to rules governing transatlantic personal data transfers would hurt U.S. companies and called for a quick fix.

An EU court on Tuesday struck down a deal to let U.S. and European companies easily transfer personal data between continents, leaving some U.S. companies concerned that they will be frozen out of the market or replaced by EU competitors. Via

Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation, media are not immune to the laws of physics — even mobile devices, which are approaching a point of saturation in terms of consumer time spent. The new forecast finds the growth rate peaked in 2012 and has been slowing down ever since. Also, the number of activities currently possible on mobile devices limits the amount of time a user can spend per day, eMarketer Forecaster Monica Peart explains in the report. Via

Report: What Consumers Want From Digital Content out of 10 of the 2,008 consumers surveyed said they multiscreen. 40 percent reported feeling distracted while using multiple screens, as do 47 percent of millennials. This content overload has led to increased selectiveness from consumers, and the content market gets more competitive as a result.

73% of consumers said that content “must display well on the device” and there are several common traits that turn users away including:
–  images that won’t load
–  content that takes too long to load
–  content being too long
–  unattractive content.   Via

Why & How to Use Coupons in Your Online Store coupons can be a great way for your store to increase sales. After all, everyone likes a bargain and its super-easy to enter a coupon code when checking out. That’s why a recent study by Statista projects that the number of US adults redeeming digital coupons will grow from 112.5 million in 2014 to 126.9 million in 2016. Via

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