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Target circles back to cashback rewards for customers
Target is revamping its customer loyalty program and will launch Target Circle, a free nationwide loyalty program that gives shoppers personalized deals and supports local non-profit organizations. The new loyalty program will launch in October and gives customers a 1% cashback reward on every purchase which they can spend on future Target shopping. “Our goal is…
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What’s the latest in loyalty programs in 2019?
What do consumers think of loyalty programs in 2019? We’ve got some answers thanks to a new report from HelloWorld. The 2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs looks at how consumers are shaping the changing loyalty landscape and how brands can create more engagement and sales by responding proactively. Four…
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New India e-commerce rules turn industry upside down
New Feb 1 Foreign Direct Investment (FDI) regulations on e-commerce have the online selling business in turmoil in the India e-commerce industry. The new government regulations prohibit foreign-owned companies from restricting local retailers from their marketplace platforms or only selling products from preferred suppliers. Local Indian businesses have complained about barriers to access on the…
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E-commerce and retail news roundup
US retail and global e-commerce news roundup includes Walmart, Amazon, Target, Flipkart and more.
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Walmart seeks piece of Flipkart and India market share
Walmart is talking to India’s biggest e-commerce operator Flipkart about acquiring a 40% stake and a direct challenge to Amazon in Asia’s third-largest consumer market. Walmart has been unable to enter the Indian market effectively, operating only 21 cash and carry wholesale stores now because of tough laws protecting India’s retailers. Amazon picked up a…
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Loyalty marketing: Lufthansa, HelloWorld research, Benebit, mobile wallets
Our post starts with a look at airline plans for revenue-based loyalty programs in 2018. A study by HelloWorld shows 64% of consumers still like earning points for products but the path to purchase changes how merchants must build better loyalty programs. Startup Benebit plans to convert loyalty and rewards points across programs into single…
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Competitors, look out for Amazon’s newest killer e-commerce strategy
Amazon’s new patent approval for video marketing points to a new e-commerce strategy. Competitors beware.
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Amazon insights: Corporate news, e-commerce innovations and new products ahead
Two new posts feature a look inside Amazon’s corporate strategy and growth plans as well as a roundup of the latest e-commerce innovations and new product launches.
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Amazon competitors – watch your niches
Check today’s post for a roundup of Amazon e-commerce innovations including a new Drew Barrymore fashion line, Holiday Gift Shop and the launch of Amazon Key delivery service in 37 US cities.
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What’s ahead for Amazon? Latest corporate developments and growth
What’s ahead for Amazon? 44% ot the US e-commerce market, the latest corporate strategies, new announcements and plans for growth.