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Coupons, gift cards and loyalty programs: Who’s winning with consumers?
Today, we’re looking at the state of digital coupons, gift cards and loyalty programs and how consumers are responding to them. New Forrester research shows 79% of shoppers will not buy an item if they forgot to bring the coupon. Deloitte research found 51% of grocery sales are now digitally influenced. IRI reports 65% of “digital info…
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Are consumers still loyal to loyalty programs?
According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons.
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State of digital coupons in 2017? Growth & innovation
Who said coupons are dead? Koupon Media released its annual State of the Industry 2017 report showing strong growth and innovations in the coupon industry.
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Cashback News – Aug 17: 8 Startups helping retailers reach customers with digital innovations
Retailers are trying hard to catch up with consumer demand for products in-store, online, on mobile and other emerging channels. While 90% of US shopping is still done in-store, the value of online, mobile and other channels is increasing quickly. CB Insights recently published a fascinating report on 72 companies using technologies like wearables, augmented reality and…
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Cashback News – Mar 24: Are consumers still cashing in coupons?
So do consumers still care about their coupons? Cashback Industry News looks at the latest in coupons, digital coupons and promotions.
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Cashback News – Jan 5: Do consumers still care about coupons?
Do consumers still care about coupons? It’s a big question for marketers, brand managers, ecommerce developers and, of course, online shoppers. Let’s look at the latest research and developments in traditional and digital coupons. Forrester Research shows coupon redemption is booming with 66 million digital coupons redeemed in 2013, up 141%. According to Luxury Daily, millennials are driving new…