Tag: e-commerce history

  • Rakuten shuts down e-commerce legend Buy.com

    When Buy.com launched in 1998, the company’s tagline was “The Internet Superstore—Low Prices on Top Brands.” It started selling discount computers and software and quickly added office products, wireless products, electronics, books, videos, games, music, and sporting goods. The company’s prices were so low, Fortune magazine called it a “seemingly crazy new model” two months after it launched,…