Tag: loyalty program research

  • What’s the latest in loyalty programs in 2019?

    What do consumers think of loyalty programs in 2019? We’ve got some answers thanks to a new report from HelloWorld. The 2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs looks at how consumers are shaping the changing loyalty landscape and how brands can create more engagement and sales by responding proactively. Four…

  • Loyalty marketing: Lufthansa, HelloWorld research, Benebit, mobile wallets

    Our post starts with a look at airline plans for revenue-based loyalty programs in 2018. A study by HelloWorld shows 64% of consumers still like earning points for products but the path to purchase changes how merchants must build better loyalty programs. Startup Benebit plans to convert loyalty and rewards points across programs into single…

  • What’s the latest in loyalty programs and promotions?

    The loyalty landscape is constantly shifting as bricks-and-mortar and online retailers try to build deeper engagement with consumers.  We’ve got the latest loyalty program news to help you think strategically about your loyalty strategies. Customer Think looks at the liabilities and ROI of accounting for loyalty program points and the challenges of modernizing these popular consumer…