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May 31st, 2023
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rebranding failure

rebranding failure

Rakuten shuts down e-commerce legend Buy.com

By admin
August 2, 2020
Cashback E-Commerce Loyalty Programs
When Buy.com launched in 1998, the company’s tagline was “The Internet Superstore—Low Prices on Top Brands.” It started selling discount computers and software and quickly added office products, wireless products, ...
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Latest News

  • Indonesian e-commerce, cashback leader Tokopedia rings up $350M investment from Google, Temasek
  • Rakuten shuts down e-commerce legend Buy.com
  • 2020 Global Cashback Report highlights 450+ cashback industry leaders
  • French cashback site iGraal acquired in $134 million deal
  • Target circles back to cashback rewards for customers

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