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Coupons, gift cards and loyalty programs: Who’s winning with consumers?
Today, we’re looking at the state of digital coupons, gift cards and loyalty programs and how consumers are responding to them. New Forrester research shows 79% of shoppers will not buy an item if they forgot to bring the coupon. Deloitte research found 51% of grocery sales are now digitally influenced. IRI reports 65% of “digital info…
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Are consumers still loyal to loyalty programs?
According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons.